As digital marketers continue to move into a space traditionally owned by publishers, they are likely to seek out best practices, tips and previous examples of what works and what hasn't. One surefire way to bulk up your audience is to leverage syndicated and licensed third-party content.
If you work in the media or advertising business, you've probably heard about the rise of "content marketing" and "native advertising." While some brands know exactly what their content needs are, most brands are relatively new to the "native advertising/content marketing" space.
"Native advertising" is all about deception. Even if, at some level, you understand they weren't put together by the magazine's staff, you're still expected to see them as partaking of the magazine's trustworthiness.