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Native Advertising

2016 Native Advertising Trends For Publishers

Chad Pollitt | Posted 06.21.2016 | Business
Chad Pollitt

According to a study released late last year by Adyoulike, worldwide spending on native advertising will soar to over $59 billion in 2018. Cisco's The...

Why Email Didn't Die

Anne Gherini | Posted 05.17.2016 | Business
Anne Gherini

It is hard to predict how email will evolve in the next 5 years, yet it is far more likely to adapt and evolve then die the quick death as predicted in the past. Email remains an effective communication and distribution channel that brands should continue to seek out if they want to connect to their costumers.

Is Facebook Becoming Faceless While Exploring Who It Really Is?

Anurag Harsh | Posted 04.12.2016 | Technology
Anurag Harsh

The recent announcement by Facebook promoting how the platform will open up branded content to publishers has been received with mixed reactions from ...

How Do You Make Sponsored Content Trustworthy?

Amy Callahan | Posted 03.22.2016 | Media
Amy Callahan

Sponsored content is showing no signs of slowing down but consumers' acceptance of it certainly could. If you take the necessary measures to follow legal guidelines while still allowing influencers to show their true selves in their content, both consumers and the FTC will be satisfied.

A picture's worth a thousand ... what?

Jeremy Rabson | Posted 02.29.2016 | Business
Jeremy Rabson

Go into the archives of advertising and pick some ad at random. What will impress you immediately is how text-heavy advertising was until about 15 years ago.

3 Millennial Myths

Anne Gherini | Posted 02.24.2016 | Business
Anne Gherini

Millennials will continue to get pummeled by the press until Gen Z comes of age and takes the spotlight. Regardless of the flood of stereotypes, it is important to remember the power and opportunity that lies within this generation.

If The Content Is Dope, That's All That Matters

Alona Elkayam | Posted 02.09.2016 | Business
Alona Elkayam

It was July 2015, about six months before the Federal Trade Commission released their guidelines on native advertising, when I received this email bel...

6 Bold Predictions for Digital Marketing in 2016

Chad Pollitt | Posted 11.16.2015 | Business
Chad Pollitt

As 2015 begins to wind down, the prediction posts pontificating what the next year has in store have begun to ramp up. This has become something of an annual tradition for marketers and this season is no exception.

Why the Muppets May Hold the Key to the Great Ad Blocking Debate

Joshua Macht | Posted 10.07.2015 | Media
Joshua Macht

For my column, I'd rather talk about the Muppets -- ok, ok, I'll eventually make my way back to the great Ad Blocking Controversy of 2015, but let's start with the Muppets, Jim Henson's invention from the '50s that changed children's television forever.

The Perils of Native Advertising

Shannan Adler | Posted 07.31.2015 | Media
Shannan Adler

The Times and most other major publishers take care to label these ads as "paid posts," so as to try to preserve the editorial credibility of the paper and to honor its responsibility to readers. But no one should take much comfort in the (small) fine print.

Selecting Between Native Advertising and Content Marketing in 3 Steps

Shane Paul Neil | Posted 07.28.2016 | Business
Shane Paul Neil

A fight is brewing in the world of marketing when it comes to brand budget dollars; how do you choose between native advertising and content marketing? It's not an easy question to answer, brands must wade through a plethora of information to decide what is best for them.

Innovations in Newspapers = Newsroom Mindset Changes

Magda Abu-Fadil | Posted 06.13.2016 | Media
Magda Abu-Fadil

That mobile is the new buzzword is no surprise. News and content consumers want their regular fixes on the go, everywhere, all the time, and newspapers are having a hard time keeping up. So the Innovations report offers papers the following advice to jump on the mobile train before it leaves the station.

Magazines Thrive, Still Surprise

Magda Abu-Fadil | Posted 06.29.2015 | Media
Magda Abu-Fadil

Can print magazines survive, thrive and surprise, what with all the existing online, digital and mobile fare? Absolutely, say media industry experts, adding that those who have declared magazines' demise are off-track.

Women in Business Q&A: Christy Ferer, Founder and Chair of Vidicom

Laura Dunn | Posted 03.18.2015 | Business
Laura Dunn

Christy Ferer began her career as an Emmy Award winning television correspondent and anchorperson, and remained a contributor to morning news programs...

How to Measure the Value of Media Coverage

Mark Chesnut | Posted 03.02.2015 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

Introducing Earned, Owned and Paid Native Content Discovery

Chad Pollitt | Posted 02.02.2015 | Business
Chad Pollitt

More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor.

Truly a Lady

Paula Gordon | Posted 02.02.2015 | Media
Paula Gordon

Meeting P.D. James made me rethink my aversion to titles I associate with monarchy. She was an authentic lady long before she was a Lady. She earned that title, of course, which made the honorific sweeter.

How Programmatic Media Buying Is Saving The Banner Ad

Dean Jayson | Posted 01.26.2015 | Media
Dean Jayson

Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!

Global Digital Media Factbook 2014-15 Helps Firms Strategize

Magda Abu-Fadil | Posted 12.27.2014 | Media
Magda Abu-Fadil

How can media firms strategize, plan budgets, and decide where to allocate their resources effectively?

Native Programming: Why Killer Content Is Crucial

Gian LaVecchia | Posted 11.29.2014 | Media
Gian LaVecchia

The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.

Don't Ruin the Web: Two Rules for Responsible Native Advertising

J.S. McDougall | Posted 11.02.2014 | Business
J.S. McDougall

"Native Advertising" is a fancy way of saying "advertising that masquerades as content." The buzzword itself has been steadily growing in popularity in the web-marketing world since it evolved away from its less dressed-up cousin: "sponsored content."

As 'Time' Goes By

Magda Abu-Fadil | Posted 10.31.2014 | Media
Magda Abu-Fadil

Is my one-time favorite magazine going the way of the dodo bird? What's to become of TIME after it was cut loose from a corporate tether tied to a sought-after prize?

NICHE and Vine Star @Robbyjayala Join #AOLBUILD

AOL BUILD | Posted 09.28.2014 | Business
AOL BUILD

Gino DePinto, AOL BUILD Catch AOL BUILD with Niche-ers Darren Latchman & Rob Fishman along with the Vine star with over 3 million followers, the on...

So You Want to Start An English-Language News Site?

Magda Abu-Fadil | Posted 08.25.2014 | Media
Magda Abu-Fadil

Friends and acquaintances across the Middle East/North Africa region often ask for advice on matters related to journalism, media in general, ethics, and how to prepare young people for this very exciting and ever-changing field.

How Native Advertising Is Redefining the Digital Marketing Landscape

Danny Wong | Posted 08.21.2014 | Business
Danny Wong

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.