It is hard to predict how email will evolve in the next 5 years, yet it is far more likely to adapt and evolve then die the quick death as predicted in the past. Email remains an effective communication and distribution channel that brands should continue to seek out if they want to connect to their costumers.
That mobile is the new buzzword is no surprise. News and content consumers want their regular fixes on the go, everywhere, all the time, and newspapers are having a hard time keeping up. So the Innovations report offers papers the following advice to jump on the mobile train before it leaves the station.
Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.