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NBC's Troubles with "Harry" (Or, Why Don't Advertisers Like "Old" People?)

Ed Martin | Posted 07.21.2012 | Entertainment
Ed Martin

The trouble with Harry's Law, as NBC noted, was that its audience was unmanageably older-skewing, even though it was much larger than that of many other television shows.

NBC: Jay Leno Is "Advertiser-Friendly," Willing To Do Live Commercials

AdAge | Brian Steinberg and Andrew Hampp | Posted 05.25.2011 | Media

Criticized by ad buyers in recent years for its lack of success in launching new scripted fare, NBC is taking five of its prime-time hours out of cons...

Obama Shops NBC Olympic Ad Packages

Advertising Age | Ira Teinowitz | Posted 05.25.2011 | Media

Those tuning in to NBC Sports' Olympics coverage this year will see spots from General Motors, McDonald's, Budweiser, Nike and -- just maybe -- Sen. B...

NBC To Let Advertisers Help Develop Scripts

New York Times | Stuart Elliott | Posted 05.25.2011 | Media

AS NBC looks to the future of its prime-time programming -- shifting to a 52-week schedule from a calendar that runs from September through May -- the...

NBC Refunds Advertisers Due To Ratings Shortfalls

Reuters | Posted 05.25.2011 | Business

Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, th...

NBC Quietly Refunds Unhappy 4Q Advertisers

Ad Week | John Consoli | Posted 05.25.2011 | Business

NBC has quietly begun reimbursing advertisers for fourth-quarter prime-time ratings shortfalls, averaging about $500,000 per advertiser, according to ...