If you watched the Winter Olympics on NBC TV the past two weeks, it's hard to have missed the Cadillac ELR commercial which was almost as ubiquitous as figure skating. What's wrong with this commercial? Let me count the ways.
Now Olympic organizers have four years to breathe some life into those tired old events before the torch is relit in PyeongChang, South Korea. Here are a few suggestions.
After the interview, there has been a firestorm of criticism aimed at Christin Cooper with the general consensus that she was going to keep pressing Miller until he cried on the air.
LONDON -- The knowledge of results of competitions has driven increased viewership of Olympics coverage on television says Alan Wurtzel, President of...
NBC should not pat themselves on the back thinking that as long as the ratings are up things will be OK. The fact is that real-time communication will push networks to accept just-in-time delivery to be their main form of programming especially for sport events.
I'm warning you -- if you like to tweet, don't criticize NBC. Your Twitter account will be suspended. It happened to Guy Adams and it can happen to you, too.
The morning after another stirring night of action at the Olympics, I tune into my local sports radio station on the way to work. They are discussing whether Eli Manning deserves to be elected to the Football Hall of Fame. It was as if the Olympics simply did not exist.
Focusing on the supposed "diva" behavior, outfits, hair and parenting of women athletes trivializes their accomplishments and makes them seem less powerful -- and ultimately less valuable.
Producers, give your audience more credit. Viewers will stick around for the news but they might just go away in frustration if you waste their time with something they've just seen.
You can imagine, NBC, that I've been looking forward to watching the Women's Team Finals with my own daughter for a long time. But then you ruined it, NBC. You ruined it.
After viewing the events on Sunday night, I don't think that the problem for NBC is that selected events are shown well after they take place. The problem, in my view, is that NBC appears to be selecting the wrong events for delayed broadcast at night.
I still believe that if NBC gave the fans what they wanted rather than trying to make them do what NBC thinks it wants, NBC could win by growing audience and engagement and thus better serving sponsors. I ask you to imagine what Olympics coverage would look like if Google had acquired the rights.
Let the athletes pump iron -- you can get pumped up to this mix of Glee, Kanye West, and Bon Jovi.
Hotshot minor leaguer Bryce Harper hit a long homer. Instead of hustling out of the batter's box, he stood and admired it. If that wasn't bad enough, as he neared home, he blew a kiss to the opposing pitcher.
By attempting to extrapolate geopolitical complexities from the Winter Olympics, and perpetuating gross stereotypes of Russian barbarism, the media is misusing its sacred platform.
Perhaps NBC was merely aiming to stage a dramatic showdown between the American favorite Evan Lysacek and the steely Russian renegade. Drama, after all, is the lifeblood of the Olympics.