The NCAA sells and wants college athletes to be a team everywhere except in a room where they can talk about the issues they care about. The truth is that they do not want a team that demands a response from a system that makes millions from their play.
What is really at stake in this new world is how to redefine the intercollegiate athletic enterprise outside the outdated parameters of such archaic terms as "student athlete." Unless that happens, the continuing regime of corruption, decay, and commercial greed will render the entire enterprise a total and complete farce.
Even if the players turn down the union -- and that is a significant possibility since half of all elections result in a "no" majority -- they have achieved a great deal.
There has been a raging debate about the "one-and-done" players -- the group of basketball players that attends college for a single year, essentially biding their time until they become eligible for the NBA draft.
If the NCAA is smart, they'll come to the table and do whatever it takes to avoid a union. If they're not smart, it could be the end of college athletics as we know it. Your move, NCAA.
For starters, the industry is titled 'social' media for a reason, and should not be mistaken for 'published' media.
If you know any seniors and/or parents suffering from rejection-induced despair, here are five tips to help guide them through the month of April.
Universities must bare the responsibility for effectively bridging the gap for students to ensure their success. And the monies that flow into the college and university system could be used to greatly enrich the lives of black men in American who live in the margins of society.
This year, one of the first big women's head coaching jobs at the University of Arkansas went to Jimmy Dykes, a long-time ESPN commentator with little prior coaching experience and none in the last 20 years. It is a move that has prompted many to wonder -- are men taking over women's basketball?
If the ruling survives all the legal challenges to come, there are several relatively straightforward items that a Northwestern players' union -- or a potential athletes' union at any university -- could bring to the bargaining table quickly.
Although unionization seems to be a necessary consequence of the evolution of college football into a billion dollar industry, conceding that football players are no longer student-athletes comes with a steep price.
Just as the top college basketball teams are competing their way towards the April 7 National Championship Game, so are high schools seniors as they learn which colleges have accepted, waitlisted or rejected them.
The National Labor Relations Act was seen in 1935 as a response both to ongoing labor strife and to the immediate exigencies of the Great Depression. It gave workers the right to organize over their wages, not football players.
Those who find the very thought of unions, let alone unions of college athletes, to be an anathema have already expressed their disbelief in these developments. They want the "student-athletes" myth back where it belongs -- at the very center of the NCAA universe.
Not to mix metaphors, but as I read it, that National Labor Relations Board ruling that footballers at Northwestern are actually employees of the university and thus can form a union looks like a slamdunk.
When you're paid $7 million to run a football program -- and when college football generates the billions of dollars in revenue it does -- you're no longer a coach. You're a CEO.