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Negotiating Research

How To Win A Negotiation

Art Markman, Ph.D. | Posted 09.30.2011 | Healthy Living
Art Markman, Ph.D.

It appears that it is hard to be persuasive when negotiating. People enter negotiations knowing that the other party is an adversary. Each side wants to get the best deal, and so they treat every piece of information given by the other party with skepticism.