Neilsen

American Consumers: Increasingly Cheery -- And Willing To Spend

The Huffington Post | Yepoka Yeebo | Posted 05.25.2011

As president Obama prepares to address the nation in tonight's State of the Union, he'll be speaking to an increasingly cheery group of American consu...

eBooks vs. Print: Which Takes Longer To Read?

CNN.com | Lauren Indvik | Posted 05.25.2011

It takes longer to read books on a Kindle 2 or an iPad versus a printed book, Jakob Nielsen of product development consultancy Nielsen Norman Group di...

DVR Ratings Bringing TV Networks Money

New York Times | BILL CARTER | Posted 05.25.2011

Against almost every expectation, nearly half of all people watching delayed shows are still slouching on their couches watching messages about movies...