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Network Upfronts

Lucas Kavner

CW Officially Announces Return of Sarah Michelle Gellar | Lucas Kavner | Posted 07.19.2011 | Entertainment

The CW is sticking to its guns. With a combined focus on supernatural-themed series and the younger female demographic, the network announced a host o...

Network Upfront Week: It's All About Content, Content, Content

Jack Myers | Posted 07.17.2011 | Business
Jack Myers

It's Network TV Upfront Week, and once again networks will reinforce their focus on traditional series programming and will de-emphasize bells and whistles -- such as their digital and value-added offerings.

Upfront Is Not a Reliable Indicator of Network TV Economic Vitality

Jack Myers | Posted 05.25.2011 | Media
Jack Myers

Again this year I am urging my colleagues in the press, on Wall Street, at media agencies and at networks to avoid reporting on Upfront investments. F...

Network TV Upfront Forecast: Bad News/Good News Scenarios

Jack Myers | Posted 05.25.2011 | Business
Jack Myers

The day-to-day realities facing television networks, which are certainly feeling the pain of both economic and systemic challenges, are still not that troubling.