If you're not a marketer by nature, it can be very difficult to understand all the little intricacies of getting your name out there. Whether you are trying to market yourself as a brand, or you have a new business idea, chances are if you have little to no experience with digital marketing, it's hard to know where to start first.
You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.