New Media Advertising

A New Way to Think About New Media: Arianna Huffington Talks to Toronto

Marissa Bronfman | Posted 05.25.2011

Marissa Bronfman

Why would The Toronto Star newspaper be funding Arianna Huffington's talk during Toronto Advertising Week; hadn't she effectively killed newspapers with The Huffington Post?

State of the Union

David Dean Bottrell | Posted 05.25.2011

David Dean Bottrell

If the new SAG leadership doesn't rapidly start taking all the painful, but necessary steps to merge with AFTRA, we are fucked.

Gillette: Genital Shaving Video

The Huffington Post | Ryan McCarthy | Posted 05.25.2011

In its latest ad campaign, Gillette's reaching out to a new market: aspiring body shavers. AdAge passes along Gillette's "How To Shave Your Groin" You...

Could Twitter Have Saved The New York Times?

Diane Tucker | Posted 05.25.2011

Diane Tucker

Newspapers have great capital: talented reporters with superb rolodexes. But if the bigshots at the top don't join the rest of us in the 21st century soon, those writers will be out of work.

Google's Diversification Forces It To Play Nice With Ad Agencies

Posted 05.25.2011

During the last year, Google has built a 40-person group that is charged with courting agencies, trying to persuade them that their clients should buy...