How do you make a winning product even better? You never stop pushing for new ideas that will delight and engage your customer. But for every stellar enhancement there are dozens of duds that simply do not contribute to the overall product vision.
Building a lasting product is a remarkable experience -- when it happens. It can be a bumpy and uncomfortable ride at times. But when you achieve product success, you will likely be hooked for life. I know I was.
As the product matures, internal teams, customers, and partners will all have ideas on how to make the product even better. Product managers then must collect, curate, and promote those ideas into features.
Everyone wants better ideas. But it is often tough to capture ideas in a manageable way -- and even tougher to organize and implement them. Product teams especially need a way to quickly capture, categorize, and prioritize ideas.
Product managers are the champions of their product. It's their job to take "what if" ideas and turn them into actionable realities. But it is also their responsibility is to ensure that the ideas they choose to act upon map to the needs of customers.
Successful entrepreneurs do not rely on luck. They know ways to come up with great products, time and again. You can't follow a recipe and end up with the next big thing, but if you learn from those who nailed it, you can make breakthroughs much more likely.
Recently, I asked Co-Founder and CEO of Kuli Kuli Lisa Curtis her opinion on how to develop a new product because she is currently operating a successful startup that is in the process of developing a new healthy energy drink.
If you know an engineer, it's time to help him stop. Intervene because the phrases are often so annoying that they are "counter-productive" or worse a "red herring" and distract from what really needs to be said (and done).
It always feels the same. You can tell by the tone in her voice. The VP of Sales is angry, very angry. That is because the latest release did not have the random feature that her sales manager in New York needed to close the deal that was needed at the last second to save the quarter.
The Boomers are being considered the most valuable generation in the history of marketing, and as they age, smart brands will find a way to deliver now-stalgia : positive memories of the past made newly relevant in the here and now.
It seems that companies are tossing around the innovative word like it's a piece of candy to be chewed on and enjoyed because it tastes so sweet. Maybe some companies can innovate that way and actually benefit from the process. However, I am not quite so sure the innovation process works that way.
Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.
As the startups of today, you are the future IPOs of tomorrow. You have the chance to change the face and experience of "Corporate America" into one that inspires us as much as the fast-paced, ever-changing, startup world does.