The Boomers are being considered the most valuable generation in the history of marketing, and as they age, smart brands will find a way to deliver now-stalgia : positive memories of the past made newly relevant in the here and now.
It seems that companies are tossing around the innovative word like it's a piece of candy to be chewed on and enjoyed because it tastes so sweet. Maybe some companies can innovate that way and actually benefit from the process. However, I am not quite so sure the innovation process works that way.
Your brand is not a logo, a website, your social media handles, your product or your image. While these examples contribute to the sum of your brand, individually, these facets are not a definition of a brand.
As the startups of today, you are the future IPOs of tomorrow. You have the chance to change the face and experience of "Corporate America" into one that inspires us as much as the fast-paced, ever-changing, startup world does.
While there are many reasons why most people don't get their best ideas at work, there are at least as many why organizations don't get their best ideas a work -- the main one being their tendency to rely on what I like to refer to as the "creative elite."
To be successful today, emerging start-ups must find a niche. They have to solve a very specific consumer need and add tangible value to their customers' lives -- in as social and engaging a fashion as possible.
R&D folks need the freedom to play, to innovate, to grow the next big product. This cannot and will never happen if an R&D engineer is spending eight hours a day, five days a week, filling out forms and reports instead of developing products.
Successful, sustainable innovation depends on a natural curiosity and open-mindedness from all members of an organization. To gauge your company's training and coaching program, ask yourself these questions.
Yep, I am saying that a dog's story can teach you things about product development and brand management better than most business school professors. The book I am referring to is the tale of the most famous dog of all time -- Rin Tin Tin.
I've seen it too many times: starry-eyed would-be Internet entrepreneur meets real developer, dream in hand. This is culture clash. More often than not, it ends up with wasted time, wasted money and dashed dreams. Concept meets computer code.