On Monday evening, AOL and its new corporate parent in Verizon, announced Go90, a new free, ad-supported mobile video app. At the Advertising Week e...
Big broadcasters, cable nets and MVPD's are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in...
For any organization today, particularly within the advertising industry, innovation reigns. The linkage between innovation and talent management -- how an organization attracts, develops, and retains its people -- has never been more important.
To maintain the value of traditional subscriptions, providers must continue to offer exclusive programming that is either not available online or is only available in a less timely fashion.
Mobile wallets let consumers store everything from their credit and loyalty cards to their personal information in one organized, accessible place -- their smartphone.
The ability to track ROI and performance of promotions is finally a reality.
As we all know, consumer media consumption habits have shifted so rapidly that many of the traditional advertising mediums have either become outdated, or their usage patterns have changed.
And CitiBike isn't the only great example of this marriage. There's the Uber car service, AirBnB room rentals, Waze mapping, FourSquare check-ins, even my weather app from Weather.com.
So how do we re-establish intimacy, and how can brand communications be made humanly relevant again? The key to the answers has to be emotion.
Those of us who have been watching the surge in mobile devices in everyday life knew that the rise of real-time bidding (RTB) in mobile advertising was simply a matter of time.
The main mark for this generation, also known as Gen Y, is that they are the first to grow up in a completely digital world.
With the continuing proliferation and fragmentation of media channels and platforms, the world is full of opportunity for the adventurous brand. And these days, most brands want to be adventurous.
As the tenth anniversary of Advertising Week arrives, I can't help but recall Lou Reed's comment on the Cannes stage earlier this year. He looked at the packed house of advertising industry people and said, "I always thought of this as the enemy camp...but things change."
Using empathy to drive marketing means putting ourselves into the shoes of the person using your product -- and walking a mile or two.
The industry is shifting rapidly as audience buying strategies have emerged and grown. We now have the capability with programmatic buying to reach the exact audiences we want in the digital space.
News of the world is becoming palpably more relevant to the day-to-day experiences of American readers, and it is rapidly disappearing.