On Monday evening, AOL and its new corporate parent in Verizon, announced Go90, a new free, ad-supported mobile video app. At the Advertising Week e...
Big broadcasters, cable nets and MVPD's are embracing solutions to use their data to sell linnear programming, a market that will reach $1 billion in...
Wearable technologies, such as glasses, watches, fitness trackers, sleeping monitors, and other devices, are quickly revealing themselves to be the newest evolution of mobility and location marketing.
Hispanic consumers have adopted and embraced mobile technology at an equivalent or greater extent than non-Hispanics across a wide variety of activities.
To my male and female colleagues, I hope you start to lead your teams and businesses with a philosophy I've adopted from someone earlier in my career: "Get comfortable with the uncomfortable."
Today, every brand competes over how well they can engage their customers, whether their customer is a business or a consumer. Data drives successful marketing campaigns, and successful campaigns deliver engaged customers.
What have you seen historically in terms of the amount of viral video (or attempts), and which brands have actually had success in going viral?
For advertisers to actually realize this value, their agencies must be able to distinguish real solutions from vaporware. When evaluating an ad network, this is what agencies and advertisers should consider.
arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.
The pressure to create memorable, authentic native programming that emotionally connects, converts, and energizes will only increase -- and the most nimble, creative, and opportunistic brands will be best positioned to thrive.
For any organization today, particularly within the advertising industry, innovation reigns. The linkage between innovation and talent management -- how an organization attracts, develops, and retains its people -- has never been more important.
To maintain the value of traditional subscriptions, providers must continue to offer exclusive programming that is either not available online or is only available in a less timely fashion.
The secret sauce of successful relationships is empathy. To be in a meaningful relationship with someone, you need to understand how they feel.
Mobile wallets let consumers store everything from their credit and loyalty cards to their personal information in one organized, accessible place -- their smartphone.
The ability to track ROI and performance of promotions is finally a reality.
As we all know, consumer media consumption habits have shifted so rapidly that many of the traditional advertising mediums have either become outdated, or their usage patterns have changed.