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Build a Movement, Not a Brand

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Why Brands Have Kicked Traditional Marketing to the Side of the Road

Lee Traupel | Posted 10.08.2014 | Business
Lee Traupel

Digital has clearly usurped traditional marketing methods. Remember the ubiquitous fax machine? To be successful, your businesses must understand ma...

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 10.15.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 10.05.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Future Proofing Your Brand Strategy

Lee Traupel | Posted 10.22.2014 | Business
Lee Traupel

"The future has already arrived. It's just not evenly distributed yet." William Gibson Future proofing your brand strategy is a constantly moving tar...

Ten Ways to be a Mythic Content Whisperer

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

Rule #1 - blog with the absolute best content you can produce, don't waste valuable time or resources on social media until your business has 30-50 blog posts completed.

5 Key Tactics for Improving Your Marketing Platform Strategy

Lee Traupel | Posted 10.23.2014 | Business
Lee Traupel

Every business today, regardless of size needs a marketing platform strategy to get your content "heard" on the right social channel.

10 Creative Ways to Use Lists to Improve Your Content Marketing Strategy

Lee Traupel | Posted 09.03.2014 | Small Business
Lee Traupel

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels.

How to Redefine Your Marketing Strategy in Today's Tech Drenched World

Lee Traupel | Posted 10.21.2014 | Business
Lee Traupel

"There's many a slip twixt cup and the lip" is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek myth...

Getting Attention in Today's Social Media Tower of Babel

Lee Traupel | Posted 09.02.2014 | Business
Lee Traupel

One of our greatest challenges working with clients is getting their attention, let alone their target market demographics. Some see this shiny mark...

Marketing Prerequisites for Businesses in the Billion Dollar Age

Lee Traupel | Posted 09.02.2014 | Small Business
Lee Traupel

Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.

Twitter Is Still the Best Water Cooler Ever for Brands

Lee Traupel | Posted 09.27.2014 | Business
Lee Traupel

How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.

Branding Bangladesh: India's Neighbor Is Becoming A Major Startup Hub

Anushay Hossain | Posted 03.30.2014 | Technology
Anushay Hossain

It is one thing to tell people to follow their passion, but it is entirely different to embolden an entire generation to change the system so that large numbers of people can take part in transforming their society.

Have You Been the News? When Private Pain Is a Public Spectacle.

Megan Devine | Posted 02.22.2014 | Impact
Megan Devine

We see too much suffering. We see too much suffering, forgetting that it is, in fact, suffering. It's not entertainment. It's not "news." It's pain.

Go Get Offended: It'll Be Good for Us All

Sanyin Siang | Posted 11.26.2012 | Media
Sanyin Siang

We now live in a world that empowers us to insulate ourselves from any ideas or opinions that might possibly offend us. We admire those of similar minds and are uncomfortable around those who disagree with us.

Spanked by an Insider

Warren Adler | Posted 11.04.2012 | Media
Warren Adler

I have been a consistent reader of the print edition of the New York Times since I was 13 years old. That is why I am gratified to see the Times ombudsman, Arthur S. Brisbane, in his swan song column finally state the obvious.