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NFL Crucial Catch Campaign

Wearing of the Pink

Patricia McGuire | Posted 10.12.2014 | Sports
Patricia McGuire

So far, based on the disclosure on its website, the bottom line appears to be that the NFL has raised about $7 million over 5 years in its breast cancer initiative. Given the billions in revenues the league and its teams have made in that same period of time, this amount seems paltry.

The NFL Goes Pink for the Green

Eric Marmon | Posted 01.23.2014 | Sports
Eric Marmon

The perception is that the NFL goes pink to make women aware of breast cancer. In reality, the NFL goes pink to make women aware of the NFL.