The decades-old blackout strategy is nothing more than a wedge that is driven between the team and long-time fans who cannot afford to regularly attend NFL games at stadiums their tax dollars built.
While the NFL's handling of domestic abuse cases is being scrutinized, and folk are calling for Goodell's job, the league's inquiry skills concerning other sensitive matters is also worthy of further review.
The only way to change professional football is at its foundation, transforming the culture in our schools and what defines masculinity -- and what defines being a girl or a woman or gay or transgender -- and, most importantly, that needs to happen within sports programs, not separate from them.
Goodell's challenge, like Giamatti's, is to protect his league while also protecting the sacred trust of his fans. Thus far, he has not shown he's been able to do that.
As the nation faces a historic moment in the domestic violence prevention movement, let's not forget that children are the often neglected "other victim" in domestic abuse cases.
Ray Rice did damage. His actions were completely unacceptable. But like Ray Rice, I've done damage. My behavior, a few times in my life, has been completely unacceptable. And the same goes for you and the many people who've jumped on the bandwagon of judgment.
Yet another violence allegation against accused child abuser Adrian Peterson has bubbled up beyond the protection racket of NFL commissioner Roger Goodell and sponsors like Cover Girl who protect the league for profit.
For evidence of the kind of impact the National Football League could have if it turned its considerable cultural power and resources toward the prevention of domestic and sexual violence, one need look no further than the experience of our neighbors to the north. A growing number of teams in the Canadian Football League are already out doing the work.
Let's learn from this. Let's stand for what's right even if we're standing alone (together). Let's make it better. Make our country better. Make corporate America better - equal. Once and for all.
Domestic violence isn't funny. But the absurdity and hypocrisy regarding the Ray Rice incident is sort of amusing.
The NFL hires women consultants, tries to sound contrite not because they are suddenly learning about all the violence that's spilling from playing field to home (or elevator), but because they are realizing it could cost them women fans and dollars.
Murray missed 11 regular-season games in his first three seasons, and his heavy workload of 51 carries through three games speaks volumes of the trust his coaches have in him and the player he has made himself into.
The Jets had a chance and appeared to tie the game late with a 37-yard touchdown pass to Jeremy Kerley on fourth down. The play was negated because a timeout was called from the Jets' sideline before the snap occurred.
In the worst public relations disaster since the U.S. Navy's Tailhook scandal or New Jersey Governor Chris Christie's Bridgegate, the NFL and Commissioner Roger Goodell have embarrassed the league in less than a week. They have become the face of domestic violence.
That shiny first date newness of Week 1 has worn off and it's time to settle in for the long grind of the season. But here's the thing, it's still too early to really know what kind of talent these teams have.
11. Essay question: Tell your interviewer the biggest lie you can think of, without stammering or blinking.