Here's my modest proposal: We have, in only a few decades, changed society's acceptance of another addiction: tobacco. Can we make it as socially unacceptable to hit a woman in a elevator as to light a cigarette in one? I think we can. And I think we can do it the same way.
Whether Goodell is guilty of a cover-up or not, female fans represent a huge segment for the NFL and the bottom line is that it needs to change the playbook for women.
It goes without saying that this has been a bad couple of weeks for the NFL, so much so that a tweet -- post-Ray Rice, pre-Adrian Peterson -- came my way that read, "Let's all start watching soccer instead!"
We can't expect adults to refrain from violence if, as children, they learn it's acceptable when cloaked in terms of "discipline." We cannot interact in ways that rely on or revert to any form of physical and emotional battering, even if we label it "discipline" or "tough love."
I thought our biggest conversation with our son and football would be around concussions. Instead, our biggest conversation will be about violence against women, corporate greed and putting winning in front of right and wrong.
Silence is not acceptable. Sweeping problems under the rug is not acceptable. "Boys will be boys" is no longer acceptable as a credo.
The decades-old blackout strategy is nothing more than a wedge that is driven between the team and long-time fans who cannot afford to regularly attend NFL games at stadiums their tax dollars built.
While the NFL's handling of domestic abuse cases is being scrutinized, and folk are calling for Goodell's job, the league's inquiry skills concerning other sensitive matters is also worthy of further review.
The only way to change professional football is at its foundation, transforming the culture in our schools and what defines masculinity -- and what defines being a girl or a woman or gay or transgender -- and, most importantly, that needs to happen within sports programs, not separate from them.
Goodell's challenge, like Giamatti's, is to protect his league while also protecting the sacred trust of his fans. Thus far, he has not shown he's been able to do that.
As the nation faces a historic moment in the domestic violence prevention movement, let's not forget that children are the often neglected "other victim" in domestic abuse cases.
Ray Rice did damage. His actions were completely unacceptable. But like Ray Rice, I've done damage. My behavior, a few times in my life, has been completely unacceptable. And the same goes for you and the many people who've jumped on the bandwagon of judgment.
Yet another violence allegation against accused child abuser Adrian Peterson has bubbled up beyond the protection racket of NFL commissioner Roger Goodell and sponsors like Cover Girl who protect the league for profit.
For evidence of the kind of impact the National Football League could have if it turned its considerable cultural power and resources toward the prevention of domestic and sexual violence, one need look no further than the experience of our neighbors to the north. A growing number of teams in the Canadian Football League are already out doing the work.
Let's learn from this. Let's stand for what's right even if we're standing alone (together). Let's make it better. Make our country better. Make corporate America better - equal. Once and for all.
Domestic violence isn't funny. But the absurdity and hypocrisy regarding the Ray Rice incident is sort of amusing.