Some of the effects of this on the NFL will be obvious: players can improve their performance, coaches will change game plans, owners will sell new products and services, and fanatical fans will be more engaged. But these just scratch the surface.
Taking a switch to a 4-year-old in today's world, or in the world of the recent or distant past, is simply a form of abusive, fear-based punishment meant to inflict pain. It in no way teaches or guides.
These are our sisters, our mothers, our daughters and our friends. These are real women who deserve to feel safe in their own homes. Let us all take on the important task of teaching our brothers, our fathers and especially our sons that violence is never a part of any solution.
Though this may come across as a sports issue, it is really a business issue. The need for corporations to maintain their bottom lines, even if it means that innocent people suffer around them, is unacceptable.
Professional sports have been given a zone of immunity from the normal social, political and economic constraints that apply to the rest of us. Players and owners live in a sanctuary of a kind that the Hunchback of Notre Dame would understand. Enter these premises and the law doesn't apply. No more.
October is National Domestic Violence Awareness Month, a timely reminder for the NFL to do the right thing, to forget about the good ol' boys club and to change social consciousness when it comes to competition, aggression and power.
I've often said that domestic violence is a silent epidemic. We have arrived at a teachable moment.
The NFL has not even begun to systematically examine holistically whether the on-field behaviors they champion translate into off-field recklessness. If NFL leadership fails to make that connection and render changes to the sport's culture of violence, then the banner of flag football may get the call to save the league even sooner than I once predicted.
All leaders at some point in their career are faced with a sword they must either pick up and use to continue the great fight, or instead, recognize their reign is over, smile, give thanks for the opportunity of service, and fearlessly succumb for the greater good.
Let's let our boys read books, make bracelets, tap dance, sing, make music and anything else they want to do, with no judgment.
Over the last five years, the average price for games on the Cowboys schedule on the secondary market has risen by 57 percent, which is good for the fifth highest increase over that period. But why?
Make no mistake about one thing: the NFL is a business, created to make money. It's not a church or a prosecutor's office. Still, it is a business that is rooted in the creation of symbols and the building-up of heroes.
Here's my modest proposal: We have, in only a few decades, changed society's acceptance of another addiction: tobacco. Can we make it as socially unacceptable to hit a woman in a elevator as to light a cigarette in one? I think we can. And I think we can do it the same way.
Whether Goodell is guilty of a cover-up or not, female fans represent a huge segment for the NFL and the bottom line is that it needs to change the playbook for women.
It goes without saying that this has been a bad couple of weeks for the NFL, so much so that a tweet -- post-Ray Rice, pre-Adrian Peterson -- came my way that read, "Let's all start watching soccer instead!"
We can't expect adults to refrain from violence if, as children, they learn it's acceptable when cloaked in terms of "discipline." We cannot interact in ways that rely on or revert to any form of physical and emotional battering, even if we label it "discipline" or "tough love."