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Niche Market

From Hunter to Hunted: 5 Attraction Marketing Strategies to Pull In More Prospects

John Bowen | Posted 06.23.2015 | Business
John Bowen

What if instead of constantly calling on prospects to drum up business, you got prospects to come right to you? Even better, what if they already understood and liked your product or service so well by the time they arrived that they were essentially ready to buy?

Is Niche the New Start Up Route?

Laxmi Hariharan | Posted 04.23.2013 | Business
Laxmi Hariharan

To be successful today, emerging start-ups must find a niche. They have to solve a very specific consumer need and add tangible value to their customers' lives -- in as social and engaging a fashion as possible.