iOS app Android app

Niche Marketing

The Perez Hilton Method for Taking Over a Niche

Brian Horn | Posted 10.20.2014 | Small Business
Brian Horn

While anyone can (and does) share celebrity gossip, Perez Hilton not only has his finger on the pulse of what is happening, but also has a unique connection with his audience -- plus he got his start as a blogger.

Stop Thinking Gay! 7 Ways to Market to Today's LGBT Travelers

Mark Chesnut | Posted 07.30.2014 | Travel
Mark Chesnut

Gay travelers feel more comfortable than ever with their straight counterparts, and vice versa. If you're a gay-specific business, you might already be expanding your strategy to include the mainstream straight market.

Let's Talk Business: 5 Steps For Definite Success

Uloop | Posted 05.06.2014 | Business
Uloop

Having a successful business provides a test to the motivated, financially sound and mentally adept.  On the other hand, starting a business is relatively easy.

50 Shades of Control: Facebook Knows Best?

Brian Stone | Posted 04.20.2014 | Gay Voices
Brian Stone

While Facebook is enjoying their good (and bad) PR from this bit, I wouldn't start building them a float for the pride parade. Fill out your gender however you like, but don't forget that this is just another marketing ploy.

The Secret to Finding (and Keeping) Your Niche

Anne Hill | Posted 03.03.2014 | Business
Anne Hill

I can still remember the first time I walked into my college's main library. Before me were six huge floors, each one filled floor-to-ceiling with bo...

Sallie and I Agree: Women Are Not a Niche and Social Media Is Here to Stay

April Rudin | Posted 07.10.2013 | Business
April Rudin

When Sallie Krawcheck speaks, people listen. Former president of the Global Wealth & Investment Management division of Bank of America and No. 7 on Forbes' 2005 list of the world's top 100 most powerful women, Sallie certainly isn't shy about having an opinion.

The Future Is Now: What PR Pros and Marketers Need to Know About the "Mixed Mindset"

Marcia Dawkins | Posted 12.17.2012 | Media
Marcia Dawkins

Welcome to the second decade of the 21st century and to the era of the "Mixed Mindset," which is highly mediated, intensely personal, and increasingly political.

WATCH: Marketing Guru Michael Port Explains The Difference Between 'Target Market' And 'Niche'

Michael Port | Posted 05.25.2011 | Business
Michael Port

In this video I explain the important difference between target market and niche. And, yes, there is a difference. Surprised?

Three Steps to Gain a Competitive Advantage

Matt Wilson | Posted 05.25.2011 | Business
Matt Wilson

When Robert Stephens launched Geek Squad back in 1994, the cash-strapped college student had just $200 to invest in his business. That same business eventually fetched millions in 2002 when he sold it to Best Buy.

From Trash to Cash - How Two College Students Made a Fortune

Fred Whelan and Gladys Stone | Posted 05.25.2011 | Business
Fred Whelan and Gladys Stone

Many people are starting their own businesses, despite this difficult economy. Stories like Omar's and Nick's are inspiring to entrepreneurs of any age.

Blogs To Books: Success In Finding Your Niche

Copyblogger | Larry Brooks | Posted 05.25.2011 | Books

First, let's get one thing out of the way. A blog alone, no matter how popular, isn't enough to score you a book contract. It's not quite that simple....

I'll Take a Community With That Book, Please!

Fauzia Burke | Posted 05.25.2011 | Books
Fauzia Burke

General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.

Achieving Objectivity in the Media and on the Internet

Kenneth Kales | Posted 05.25.2011 | Technology
Kenneth Kales

The true test of the democratic value of the internet is not how many more people can sound-off, but how many more people can contemplate and engage in thoughtful debate.