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Niche Marketing

Why Niching Down is the Most Important Business Decision You'll Make

Megan Brame-Finkelstein | Posted 12.07.2016 | Business
Megan Brame-Finkelstein

Starting your own business is one of the most exciting times of an entrepreneur's life. The thrill of running your own show, the terror at realizing y...

Think Your Niche is Too Small? Think Again

Megan Brame-Finkelstein | Posted 11.03.2016 | Business
Megan Brame-Finkelstein

Much like Rule 34, whatever you can think of, most likely there's a subreddit for that. Do a little digging to see what pain points your potential customers are going through, and use that info to help better tailor your product for a profitable launch.

Business-Building Advice From The 0.1 Percent

John Bowen | Posted 06.22.2016 | Business
John Bowen

What could you do for your business if you knew some of the key success strategies used by the very wealthiest professionals and their families -- not...

6 Niche Marketing Ideas from Some of the Most Competitive Industries

Dan Steiner | Posted 04.14.2016 | Business
Dan Steiner

Competition for customer attention seems to get stronger each year as businesses in almost every industry strive to win the marketing game. It's no longer enough to post social media updates about your latest product or an upcoming special. Today's brands must be innovative to win customers.

The Pitfall Many New Entrepreneurs Face and How You Can Avoid It

Prema Srinivasan | Posted 02.05.2017 | Business
Prema Srinivasan

When you finally decide to take it from the dream state and bring it into the real world, the very first decision you are faced with is figuring out what exactly you want to do.

I'm Hopelessly Open-Minded and Still Looking for My Spiritual Niche

Barbara Falconer Newhall | Posted 01.27.2017 | Religion
Barbara Falconer Newhall

. Where is my writing community, I've often wondered. Who do I talk to when I want to mull things over? My writing groups have been wonderfully supportive of my writing, but often they have no feeling for what I am trying to write.

How You Can Help Your Clients by Selecting a Niche

Prema Srinivasan | Posted 01.04.2017 | Business
Prema Srinivasan

pikcha/ What is a niche? According to, a niche is, "a place or position suitable or appropriate for a person or thing,...

The No. 1 Reason Why Entrepreneurs Struggle to Find Their Business Niche

Prema Srinivasan | Posted 12.15.2016 | Business
Prema Srinivasan

Quite often entrepreneurs struggle to find their business niche, not because they don't know what they are passionate about but because they are often passionate about a lot of things and believe that they have to choose one thing that they will have to do for the rest of their lives.

Confronting Cancer in a Cookbook

David Tereshchuk | Posted 10.08.2016 | Home
David Tereshchuk

The book represents a real and welcome change in this market sector, accustomed as it is to cancer cookbooks that are way too complex to follow for someone bludgeoned into exhaustion by intense chemotherapy.

Micro Niche Your Way to Business Growth

​Jackie Nagel | Posted 08.25.2016 | Business
​Jackie Nagel

Creating business growth isn't what it used to be. Gone are the days of being everything to everybody. Even focusing on a niche is no longer enough to break into the world of big profits.

Facebook Marketing: Six Steps to Success

John Bowen | Posted 05.12.2016 | Small Business
John Bowen

I'd guess that nearly all of us use Facebook to share pictures, interesting articles and other personal items of interest. But are you also using it to generate a steady stream of ideal clients to your business? If so, are you making the right moves to maximize the enormous benefits that Facebook can bring to your company?

The Perez Hilton Method for Taking Over a Niche

Brian Ainsley Horn | Posted 10.20.2014 | Small Business
Brian Ainsley Horn

While anyone can (and does) share celebrity gossip, Perez Hilton not only has his finger on the pulse of what is happening, but also has a unique connection with his audience -- plus he got his start as a blogger.

Stop Thinking Gay! 7 Ways to Market to Today's LGBT Travelers

Mark Chesnut | Posted 07.30.2014 | Travel
Mark Chesnut

Gay travelers feel more comfortable than ever with their straight counterparts, and vice versa. If you're a gay-specific business, you might already be expanding your strategy to include the mainstream straight market.

Let's Talk Business: 5 Steps For Definite Success

Uloop | Posted 05.06.2014 | Business

Having a successful business provides a test to the motivated, financially sound and mentally adept.  On the other hand, starting a business is relatively easy.

50 Shades of Control: Facebook Knows Best?

Brian Stone | Posted 02.02.2016 | Queer Voices
Brian Stone

While Facebook is enjoying their good (and bad) PR from this bit, I wouldn't start building them a float for the pride parade. Fill out your gender however you like, but don't forget that this is just another marketing ploy.

The Secret to Finding (and Keeping) Your Niche

Anne Hill | Posted 03.03.2014 | Business
Anne Hill

I can still remember the first time I walked into my college's main library. Before me were six huge floors, each one filled floor-to-ceiling with boo...

Sallie and I Agree: Women Are Not a Niche and Social Media Is Here to Stay

April Rudin | Posted 07.10.2013 | Business
April Rudin

When Sallie Krawcheck speaks, people listen. Former president of the Global Wealth & Investment Management division of Bank of America and No. 7 on Forbes' 2005 list of the world's top 100 most powerful women, Sallie certainly isn't shy about having an opinion.

The Future Is Now: What PR Pros and Marketers Need to Know About the "Mixed Mindset"

Marcia Dawkins | Posted 12.17.2012 | Media
Marcia Dawkins

Welcome to the second decade of the 21st century and to the era of the "Mixed Mindset," which is highly mediated, intensely personal, and increasingly political.

WATCH: Marketing Guru Michael Port Explains The Difference Between 'Target Market' And 'Niche'

Michael Port | Posted 05.25.2011 | Business
Michael Port

In this video I explain the important difference between target market and niche. And, yes, there is a difference. Surprised?

Three Steps to Gain a Competitive Advantage

Matt Wilson | Posted 05.25.2011 | Business
Matt Wilson

When Robert Stephens launched Geek Squad back in 1994, the cash-strapped college student had just $200 to invest in his business. That same business eventually fetched millions in 2002 when he sold it to Best Buy.

From Trash to Cash - How Two College Students Made a Fortune

Fred Whelan and Gladys Stone | Posted 05.25.2011 | Business
Fred Whelan and Gladys Stone

Many people are starting their own businesses, despite this difficult economy. Stories like Omar's and Nick's are inspiring to entrepreneurs of any age.

I'll Take a Community With That Book, Please!

Fauzia Burke | Posted 05.25.2011 | Home
Fauzia Burke

General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.

Achieving Objectivity in the Media and on the Internet

Kenneth Kales | Posted 05.25.2011 | Technology
Kenneth Kales

The true test of the democratic value of the internet is not how many more people can sound-off, but how many more people can contemplate and engage in thoughtful debate.

Blogs To Books: Success In Finding Your Niche

Copyblogger | Larry Brooks | Posted 05.25.2011 | Home

First, let's get one thing out of the way. A blog alone, no matter how popular, isn't enough to score you a book contract. It's not quite that simple....