Nielsen

Secrets of a May 'Nielsen Family'

Bob Sellers | Posted 05.29.2012

Read More: Television, TV Ratings, Television Ratings, Nielsen Ratings, Nielsen, Cable News Ratings, Cable News, Media, Sweeps, Media News
Bob Sellers

Based on my experience, keeping a Nielsel diary is a well-meaning but imperfect measuring system that suggests advertisers may be rolling the dice when they pay for ads designed to reach a particular audience.

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How Wireless Hype Is Hurting America

Bruce Kushnick | Posted 05.02.2012

Read More: Wireless, AT&T, Broadband, Netflix, Internet, Nielsen, Verizon, Fcc, Internet Connection Speed, Smart Phones, Technology News
Bruce Kushnick

If Americans believe the phone company hype -- and are seduced into believing that a slow and expensive wireless infrastructure is better than a fast wireline infrastructure -- the economic consequences could be grave.

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How Wealthier People User Smartphones

Reuters | Natasha Baker | Posted 04.03.2012

Read More: Smartphone User Research, Video, Research, Wealthy Smartphone Users, Nielsen, Reuters, The Luxury Institute, Smartphone Users, Smartphones, Technology News

By Natasha Baker TORONTO (Reuters) - Wealthier smartphone users are less likely to play games or tweet and will opt for news, travel or...

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Smartphones About To Surpass Dumbphones

The Huffington Post | Courteney Palis | Posted 03.30.2012

Read More: Smartphone, Mobile Phone Subscribers, Video, Nielsen, Comscore, Mobile Phones, Smartphones, Mobile Subscribers, Smartphone Subscribers, Technology News

As of February 2012, nearly half (or about 49.7 percent) of U.S. mobile subscribers now own a smartphone, according to a new Nielsen report. That'...

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Nielson Lists Most Popular Electronics Sites

Posted 01.12.2012

Read More: Top Electronics Sites, Consumer Electronics, Top Consumer Electronics Sites, Top Online Brands, Nielsen, Popular Electronics Sites, Microsoft, Video, Technology News

Microsoft and Amazon.com are the Internet's most visited consumer electronics sites, while shoppers spend the most amount of time looking at Apple web...

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The Most Popular U.S. Web Brands Of 2011

The Huffington Post | Ramona Emerson | Posted 12.29.2011

Read More: Google, Video, Facebook Visits 2011, Top Web Brands 2011, Google Visits 2011, Top Websites 2011, Web Brands 2011, Facebook, Most Popular Web Brands 2011, Best Web Brands 2011, Google Facebook, Nielsen, Technology News

According to a Nielsen study released on Wednesday, Google was the most-visited U.S. web brand of 2011. Between January and October of 2011, an av...

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Black Buying Power To Top $1.1 Trillion

louisianaweekly.com | Posted 01.10.2012

Read More: The State of African-American Consumer Report, Black Buying Power, National Newspapers Publishers Association, Congressional Black Caucus, Nielsen, Black Buying Power 2011, Black Voices News

Blacks will have more money to spend on goods and services, according to a recent report. The State of the African-American Consumer Report found t...

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Android Gobbles Up Even More Smartphone Market Share

The Huffington Post | Ramona Emerson | Posted 01.03.2012

Read More: Video, Android Market Share, Use Android, Android Market, Market Share Android, Android, Smartphone Use, Smartphone Marketshare, Android Use, Smartphone Market Share 2011, Smartphone Market Share, Google OS, Smartphones 2011, Smartphone, Nielsen, Technology News

Android continues its reign as the leading smartphone platform of choice among U.S. smartphone users. On Thursday, Nielsen released its third quart...

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LGBT-Inclusive Programs Hit Ratings High

Posted 12.27.2011

Read More: Lgbt, Glee, Grey's Anatomy, Gay Characters on TV, Lgbt Characters on Tv, 90210, Gay Rights, LGBT Issues, Nielsen Ratings, Nielsen, LGBT Rights, Modern Family, Reality-Free, Television, Gay Voices News

Fans of shows like "Glee," "Modern Family" and "The Good Wife" helped television broadcasters reach a new milestone, as a new Nielsen study revealed t...

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The Father Of T.V. Ratings Dies

AP | DON BABWIN | Posted 12.05.2011

Read More: Ac Nielsen Jr, Ac Nielsen Jr Dies, Ac Nielsen Jr Dead, Ac Nielsen, Nielsen Ratings, Nielsen, Ac Nielsen Dead, Media News

CHICAGO — Arthur C. Nielsen Jr., whose family company has been the final word on whether television shows are hot or not for more than a half-ce...

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Nielsen: Primetime Is Later Than You Think

AP | Posted 11.13.2011

Read More: Primetime Television, Prime Time Television, Prime Time, Primetime, Nielsen Company, Nielsen, Media News

NEW YORK — The real prime time for people with televisions is at 9:15 p.m. Nielsen said Tuesday that nearly 42 percent of American adults who h...

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Nielsen Rolls Out GRP Measurement for Online Video

Andy Plesser | Posted 10.29.2011

Read More: Gross Rating Point, Jon Gibs, Beet.TV, Nielsen, Media News
Andy Plesser

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.

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New Data Reveals Who's Buying Tablets

The Huffington Post | Bianca Bosker | Posted 10.26.2011

Read More: Buying Tablets, Tablet Buying, Numbered, Tablet Users, Tablet Owners, Nielsen Study, Nielsen, Nielsen Data, Video, Technology News

According to new research from Nielsen, the demographics of tablet, smartphone and ereader owners are changing to include more women and older users. ...

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Lucas Kavner

Are We Measuring TV Ratings All Wrong?

HuffingtonPost.com | Lucas Kavner | Posted 10.16.2011

Read More: Chuck, Arrested Development, TV Ratings, Steve Levitan, Dvr, Nielsen, Nielsen Ratings, Syfy, Abc, Turner Broadcasting, Cbs, Online Ratings, Modern Family, Nbc, Mit, Culture News

When it aired on television from 2003 to 2006, "Arrested Development" was a ratings disaster. The beloved Fox comedy's second season averaged out at a...

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Dailymotion Is Fastest Growing U.S. Video Destination, Beats Yahoo, Nielsen Reports

Andy Plesser | Posted 09.19.2011

Read More: Grandin Donovan, Dailymotion, Beet.TV, Nielsen, Technology News
Andy Plesser

Dailymotion, the French-owned online video site, is the fastest growing of the "top" video sites in the U.S. as measured by monthly video streams.

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And The Most Popular App Category Is…

The Huffington Post | Amy Lee | Posted 09.06.2011

Read More: Games, Android Games, Games Apps, Apps, App Games, Gaming Apps, Nielsen, iPhone Games, Gaming, App Categories, Video, Technology News

Games rule the app game, according to a new report by Nielsen. Accounting for 64 percent of apps used in the last 30 days, games beat out weather (...

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Online Video Viewers Watch Less TV

AP | RYAN NAKASHIMA | Posted 08.15.2011

Read More: Online Tv Viewing, Internet Tv Viewing, Internet TV, Online Tv, Nielsen Online, Nielsen, Media News

LOS ANGELES — Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstan...

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How Many Viewers Watched Obama's Announcement About Bin Laden?

AP | Posted 07.03.2011

Read More: Osama Bin Laden Dead, Msnbc, Osama Bin Laden Death, Pakistan, Nielsen Ratings, Navy SEAL, Osama Bin Laden Killed, Univision, Cbs, Barack Obama, Osama Bin Laden, Libya, Obama Speech, Hln, Nielsen, Cnn, Fox News, Telemundo, Abc, Nbc, Media News

NEW YORK -- Despite the late hour in the East, President Obama's speech on Sunday announcing the death of Osama bin Laden had an audience of 56.5 mill...

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Not Much "Cord-Cutting," But Many Young Adults are Starting Out Net Only, Nielsen's Howard Shimmel

Andy Plesser | Posted 05.25.2011

Read More: Video, Yume, Advertising, Online Advertising, Nielsen, Technology News
Andy Plesser

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that "cord-swapping" is occurring. He added...

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How Smartphone Preferences Differ By Race

The Huffington Post | Posted 05.25.2011

Read More: Smartphone Market, Smartphone Preference, Smartphone Sales, Nielsen, Technology News

As smartphone platforms battle each other for dominance, a new study may provide some insight into which groups of people are buying different phones....

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Over HALF Of All Homes Have An HD TV

nytimes.com | ALEX MINDLIN | Posted 05.25.2011

Read More: Television, Nielsen Hd Tv, Hd Tv, Nielsen, Media News

High-definition televisions have entered American homes with startling speed; 56 percent of households now have at least some HD channels and an HD se...

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Android Gobbles Up 40 Percent Of U.S. Smartphone Sales

The Huffington Post | Amy Lee | Posted 05.25.2011

Read More: Smartphone, Apple iOS, Apple, Android Os, Rim, Nielsen, Smartphones, Blackberry, Iphone, Android, Google, Technology News

For recent smartphone buyers, Android comes up on top. Of those consumers purchasing smartphones in the past six months, forty percent chose phones r...

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Amazon Grants Nielsen BookScan Information To Authors

Los Angeles Times | Posted 05.25.2011

Read More: Amazon Nielsen Bookscan. Nielsen Bookscan Amazon, Bookscan, Book Market, Book Sales, Nielsen, Amazon Bookscan, Nielsen Bookscan, Ebook, Bookseller, Amazon, Books News

In a move to provide authors with a service their publishers have not, Amazon is making current Nielsen BookScan sales data available to authors on it...

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Bing Passes Yahoo To Become Number 2 Search Engine: Nielsen

searchengineland.com | Posted 05.25.2011

Read More: Bing vs Google, Bing vs Yahoo, Bing, Google vs Bing, Nielsen, Yahoo, Technology News

According to Nielsen data out this morning Microsoft's Bing has passed Yahoo to become the number two search engine in the US. Nielsen says that Googl...

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How Do People Use Their Smartphones?

nytimes.com | NICK BILTON | Posted 05.25.2011

Read More: Nielsen Smartphones, Smartphone Usage, Nielsen, Smartphone Use, Technology News

Advertisers take note: People who have phones with Android operating systems are more likely to open an advertisement inside an app than are iPhone us...

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