Nielsen is releasing a software developers kit (SDK) to help video publishers validate their cross-platform ad views with the measurement firm's campaign ratings metrics that are increasingly important to advertisers.
As rewarding as it is, finally, to see Washington treating our needs and wants as American needs and wants, it remains downright astonishing to me that when it comes to another huge entity dependent on the will of the people leaders still aren't getting it.
It wasn't long ago that Twitter was dismissed as frivolous, with people saying, "Who cares what you ate for dinner?" Now it's a key player in TV Ratings 2.0. SocialTV viewing is the new campfire experience and Twitter is staking its claim.