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Nielsen Household

TV Watchers and the Watchers Who Watch Them

Patricia Draznin | Posted 05.25.2011 | Entertainment
Patricia Draznin

Up until last Tuesday, I assumed that my cable service transmitted a signal that could detect WHEN I was watching, WHAT I was watching, what I was EATING, and that it was my third piece.

Nielsen Tries To Track Beyond The Tube

The New York Times | Louise Story | Posted 05.25.2011 | Media

Being part of a "Nielsen household" has long been a point of pride for people whose television habits are monitored by the Nielsen Company. In exchang...