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Nielsen Media Research

American Political Culture Explains Why Trump Is Still Strong

Daniel Wagner | Posted 12.02.2015 | Entertainment
Daniel Wagner

Why do Republican voters seem to naturally gravitate to celebrities -- most of whom are, shall we say, 'short' on actual knowledge about politics, legislative issues, and global affairs?

North Korea, Sony, and Ignorance

Daniel Wagner | Posted 02.27.2015 | World
Daniel Wagner

Given that the vast majority of Americans cannot identify North Korea on a map, or the name of its leader, the very idea that a major film studio would sanction the production of a movie whose plot is based on the assassination of Kim Jong-un is just plain silly.

Mobile Connectivity for a Younger America

Ross W. Manire | Posted 10.14.2014 | Business
Ross W. Manire

In order to better provide the connectivity we all demand, how do we design, build, and optimize communication systems to cater to this exponentially growing video and data need on mobile networks?

Lucas Kavner

Video Or The Radio Star? Study Says Radio Still Popular As Ever | Lucas Kavner | Posted 08.20.2012 | Arts

More Americans discover new music by listening to the radio, trumping all other mediums, according to a new Nielsen study on music consumption. For...

Ratings Rumble: Media Consortium To Challenge Nielsen's Dominance

Financial Times | Posted 05.25.2011 | Media

Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen controls the mea...

Fox Exec Takes On Nielsen

Variety | Posted 05.25.2011 | Media

Fox Networks Group chairman and CEO Tony Vinciquerra is taking on ratings giant Nielsen Media Research. Vinciquerra told Daily Variety he's frustra...

Twitter Not For Sale!?: MediaBytes with Shelly Palmer May 7, 2009

Shelly Palmer | Posted 05.25.2011 | Media
Shelly Palmer

Twitter has switched default URL shorteners from Tinyurl to Bit.LY, Amazon unveiled the big screen Kindle DX, News Corp operating income fell 72% during the first quarter, and more.

Nielsen Advertising Survey: Marketing Is Key

Nielsen Wire | Posted 05.25.2011 | Business

At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-t...

TV Watchers and the Watchers Who Watch Them

Patricia Draznin | Posted 05.25.2011 | Entertainment
Patricia Draznin

Up until last Tuesday, I assumed that my cable service transmitted a signal that could detect WHEN I was watching, WHAT I was watching, what I was EATING, and that it was my third piece.

Nielsen Tries To Track Beyond The Tube

The New York Times | Louise Story | Posted 05.25.2011 | Media

Being part of a "Nielsen household" has long been a point of pride for people whose television habits are monitored by the Nielsen Company. In exchang...

"American Idol" #1 (And #2) In 2007 Ratings

New York Times | Brian Stelter | Posted 05.25.2011 | Media

This may not come as a big surprise, but it's interesting nonetheless: The most popular television series of 2007, according to an analysis by Nielsen...

Fewer People Watching Broadcast Television

CNN/Money | Paul R. La Monica | Posted 05.25.2011 | Media

Good news for ABC and NBC. According to figures from Nielsen Media Research, the Disney (DIS)-owned network, which finished in third place with total ...