iOS app Android app

Nielsen Online

Online Video Viewers Watch Less TV

AP | RYAN NAKASHIMA | Posted 08.15.2011 | Media

LOS ANGELES — Americans who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that overturns a longstan...

New 'Internet Meter' To Measure Web TV Viewers

SARAH PEREZ of ReadWriteWeb | Posted 05.25.2011 | Technology

More and more viewers are leaving their TV sets to watch their favorite shows online. Nielsen has announced an "Internet Meter" to measure the online ...

Hulu Challenges Nielsen's Count Of Its Audience

New York Times | BRIAN STELTER | Posted 05.25.2011 | Media

Any way the streams of shows like "Fringe" and "30 Rock" are counted, it is clear that Hulu's growth has been explosive, up 490 percent year over year...

Google Expands Reach, Offers Tool To Measure Web Hits

The Wall Street Journal | EMILY STEEL | Posted 05.25.2011 | Business

As soon as Tuesday, Google plans to unveil a new service that measures Internet use, according to advertising executives who have been briefed on it. ...