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Why Corporate Values Matter, even if Not All Consumers Care

Daniel Wagner | Posted 02.07.2017 | Business
Daniel Wagner

VW has paid a deservedly high price for its emission scandal, with more than $20 billion in total fines, having suffered severe damage to its reputati...

What The Candidates Need To Know About Blacks And Money

Stacey Tisdale | Posted 11.08.2016 | Black Voices
Stacey Tisdale

The next time you hear someone collectively ask the black community "What do you have to lose?" please tell that person the answer: $1.2 trillion.

(VIDEO) Don't Vacate The Top Of The Funnel, Nielsen's Solomon Tells Marketers

Andy Plesser | Posted 10.07.2016 | Media
Andy Plesser

Pretty much the whole of the advertising technology world these days seems to focus around targeting. The better the targeting, the better the results...

(VIDEO) Nielsen Marketing Cloud: Think Owned & Integrated, Says EVP Garbaccio

Andy Plesser | Posted 07.25.2016 | Technology
Andy Plesser

LAS VEGAS - The Nielsen Marketing Cloud wants to be known as more than just a data management platform. The distinction centers on two words: owned an...

(VIDEO) Mondelez' Bough: Scaled Businesses Can Be 'Dragons' If They Sense Consumer Trends

Andy Plesser | Posted 07.18.2016 | Business
Andy Plesser

LAS VEGAS - Forget the unicorn startups. B. Bonin Bough wants to be among "the next wave of dragons" that create billion-dollar businesses on the back...

(VIDEO) Nielsen: DVR, Streaming Video Adoption Each At Fifty Percent Of Households

Andy Plesser | Posted 07.14.2016 | Technology
Andy Plesser

LAS VEGAS - Despite tremendous growth in consumer use of connected-TV devices, traditional media have stabilized year over year and thus "the report o...

(VIDEO) Omnicom's Steuer To MSO's: Open Up Your Viewership Data

Andy Plesser | Posted 07.14.2016 | Business
Andy Plesser

LAS VEGAS -Omnicom Media Group's Chief Research Officer has a message for cable television providers: unlock your viewership data and it will be mutua...

(VIDEO) Nielsen Studies Show Co-Viewing On Roku Devices Similar To Linear TV

Andy Plesser | Posted 07.08.2016 | Technology
Andy Plesser

LAS VEGAS - The biggest takeaway to date from Nielsen's work with Roku in examining the connected device landscape is that it's a lot like linear tele...

(VIDEO) Turner's Shimmel: Forget Single Currency, Let's Measure 'All The Pieces' Right

Andy Plesser | Posted 07.08.2016 | Media
Andy Plesser

LAS VEGAS - The term "total audience" doesn't necessarily mean "total currency" to Turner Broadcasting's Howard Shimmel. While he doesn't think the a...

(VIDEO) Performance Metrics Rising In Cannes Criteria: Nielsen's Hohman

Andy Plesser | Posted 06.07.2016 | Media
Andy Plesser

Although the company's Total Audience Measurement data won't be a factor this year at the Cannes advertising awards, Nielsen expects to hear more conv...

Nielsen: Deal For DISH Network Viewer Data Provides More Granular Insights (VIDEO)

Andy Plesser | Posted 04.12.2016 | Media
Andy Plesser

Nielsen's recently announced deal to glean audience data from DISH Network will give advertisers a more granular look at who's watching television pro...

Nielsen and GLAAD's Growing Relationship

Louis Chesney | Posted 04.04.2016 | Queer Voices
Louis Chesney

Nielsen remains committed to being a diverse and inclusive company. As such, it makes benefiting the community one of its core values. Associates at Nielsen mobilize data and use expertise to address some of the world's greatest social challenges.

Time Off Helps You Thrive in Life and Career

Caroline Dowd-Higgins | Posted 04.05.2016 | Women
Caroline Dowd-Higgins

It's no surprise that most adults are overworked and overwhelmed but the counterintuitive reality is that many are not taking all the paid time off th...

(VIDEO) Nielsen Acquisition Of Pointlogic Provides Global Measurement Footprint

Andy Plesser | Posted 03.22.2017 | Media
Andy Plesser

Nielsen's acquisition of strategic partner Pointlogic lays the groundwork for the ratings company's global rollout of solutions for audience planning ...

GOP Debate Ratings Trump Donald's Veterans Benefit

Andrew Clark | Posted 01.29.2017 | Politics
Andrew Clark

DES MOINES, Iowa -- Only 8.4 percent of American homes with TV sets watched last night's GOP debate at the Iowa Events Center, according to early data...

(VIDEO) Kantar, Nielsen Face Off To Upgrade UK TV Measurement

Andy Plesser | Posted 12.16.2016 | Media
Andy Plesser

LONDON -- The organization charged with measuring UK TV viewing for channels' advertisers, Broadcasters' Audience Research Board (BARB), used to be...

The Growing Power of Hispanics 50+

Luis A. Miranda Jr. | Posted 12.10.2016 | Latino Voices
Luis A. Miranda Jr.

Much has been said about the youngest populations of Hispanics in the United States, because the Hispanic community ranks among the "youngest" in the ...

(VIDEO) Dynamic Ad Creativity Is Science-Fiction: Nielsen's Solomon

Andy Plesser | Posted 11.30.2016 | Technology
Andy Plesser

The prospect that, in a connected era, TV ads could be assembled from multiple component parts to make up a 30-second spot that is custom-built for a ...

(VIDEO) How Nielsen Helps Networks & Brands Understand Social Viewing

Andy Plesser | Posted 11.10.2016 | Business
Andy Plesser

These days, TV viewers aren't glued only to big-screen programming - or the ads that run on them. But that doesn't mean brands can't reach consumers ...

Fox News Beats CNN In October Ratings, Despite Democratic Debate

The Huffington Post | Gabriel Arana | Posted 10.28.2015 | Media

Despite a huge boost from airing the Democratic presidential debate, CNN fell just a hair short of beating Fox News in the ratings game in October, ac...

(VIDEO) Nielsen Bakes Measurement In To OTT Video Boxes

Andy Plesser | Posted 08.17.2016 | Technology
Andy Plesser

If you thought mobile advertising was hard to measure, Nielsen reckons over-the-top TV and video services is much harder - so it aims to integrate its...

Verizon & AT&T's Wireless Broadband: $1,125.00 for One Month of Cable TV; $375.00 to Watch Netflix -- and that's Not Even 'HD'.

Bruce Kushnick | Posted 07.19.2016 | Technology
Bruce Kushnick

America is getting a big, fat downgrade, but don't bother to tell the FCC or the media. How, exactly is this the "best technology available"?

The Digital Revolution Meets the Human Brain

Alvaro Fernandez | Posted 06.10.2016 | Technology
Alvaro Fernandez

To predict the future, it helps to examine one key leading indicator of tech investment: patent activity.

(VIDEO) Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning

Andy Plesser | Posted 05.11.2016 | Business
Andy Plesser

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficientl...

BrightRoll's COO Falck: Nielsen Is Bringing Mobile Ads to 'Parity' With Desktop with Digital Ad Ratings (VIDEO)

Andy Plesser | Posted 05.01.2016 | Technology
Andy Plesser

In our interview with Falck, he talks about the state of BrightRoll as an "agnostic" media platform in the context of its new ownership Bri by Yahoo.