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Nielsen

(VIDEO) Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning

Andy Plesser | Posted 05.11.2015 | Business
Andy Plesser

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficientl...

BrightRoll's COO Falck: Nielsen Is Bringing Mobile Ads to 'Parity' With Desktop with Digital Ad Ratings (VIDEO)

Andy Plesser | Posted 05.01.2015 | Technology
Andy Plesser

In our interview with Falck, he talks about the state of BrightRoll as an "agnostic" media platform in the context of its new ownership Bri by Yahoo.

(VIDEO) Media Agencies Need to Change: Nielsen's David Hohman

Andy Plesser | Posted 05.01.2015 | Media
Andy Plesser

The business model for media agencies needs to change, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV. Many agencies...

Metrics and Accountability in Mobile Marketing

Anindya Datta | Posted 04.13.2015 | Media
Anindya Datta

Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.

(VIDEO) Nielsen Relies on eXelate for Programmatic Data

Andy Plesser | Posted 04.10.2015 | Media
Andy Plesser

AUSTIN - As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offering...

Jackson Connor

Nielsen Calls On Industry To Help 'Total Up' Audience Measurement In Digital Age

HuffingtonPost.com | Jackson Connor | Posted 03.13.2015 | Media

Earlier this week, Nielsen, a measurement company that keeps track of television ratings and consumer trends, rolled out its first marketing campaign ...

(VIDEO) AOL Goes Short At Prime-Time To Reach Viewers: Martinez

Andy Plesser | Posted 05.09.2015 | Entertainment
Andy Plesser

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martin...

(VIDEO) Nielsen's Hohman Ready To Measure Netflix

Andy Plesser | Posted 05.04.2015 | Entertainment
Andy Plesser

Netflix may not want to open up its audience ratings to industry onlookers - but that doesn't mean measurement houses aren't trying to put some number...

(VIDEO) Ad Tech Consolidation Doesn't Mean Walled Gardens: BrightRoll's Mosher

Andy Plesser | Posted 05.03.2015 | Technology
Andy Plesser

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad te...

(VIDEO) Google's AdX Bigger Than Global Stock Markets: Vanderzee

Andy Plesser | Posted 04.29.2015 | Technology
Andy Plesser

It is often said that the "programmatic" shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to W...

(VIDEO) "We Are Not a Trade Desk," We are a Media Company, Xaxis Chairman David J. Moore

Andy Plesser | Posted 04.22.2015 | Media
Andy Plesser

FORT LAUDERDALE -  WPP's Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a "line item" for agency media plan...

Brian Williams and NBC News

Joe Peyronnin | Posted 04.09.2015 | Media
Joe Peyronnin

The mistakes Williams has admitted to, and apologized for, have cast a dark cloud over everyone at NBC News. The news organization is filled with dedicated, hardworking and accomplished producers, reporters and technicians. This controversy has been disruptive and discouraging.

(VIDEO) Deduplicate Audiences With Cross-Media Planning: Nielsen's Hohman

Andy Plesser | Posted 04.01.2015 | Media
Andy Plesser

FORT LAUDERDALE -- If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach - but, if ...

CNBC, The Lame Duck Network: Shilling For Short Sellers and Hating Obama Are Not Enough Anymore

Terry Connelly | Posted 03.16.2015 | Business
Terry Connelly

CNBC should be asking itself why on earth it continues to show such favoritism for the views of market pessimists and short sellers -- indeed, even facilitating such traders profit strategies -- at the expense of their retail TV audience.

Proof That Even Fewer People Are Watching Live TV

The Huffington Post | Jackson Connor | Posted 12.03.2014 | Media

Americans both young and old are continuing to shift away from television and toward digital video, according to Nielsen’s Total Audience Report, pu...

Live TV Viewership Down As Streaming Services Take Over

The Huffington Post | Lily Karlin | Posted 12.03.2014 | Entertainment

Watching live television is so 2013. According to a new report from Nielsen, traditional television viewership is down 4 percent from the third quarte...

A Movement that Matters

Andrea L. Zopp | Posted 12.29.2014 | Chicago
Andrea L. Zopp

We must be civically engaged. Engagement inspires movement - a movement that matters. Since 1916, the Chicago Urban League has engaged with people to help them find jobs, start businesses and buy homes.

Nielsen Is Now Measuring A Lot More Than Just TV Ratings

Reuters | Posted 12.21.2014 | Media

By Jennifer Saba NEW YORK, Oct 21 (Reuters) - Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the...

Americans Spending More On Snacks, Less On Actual Real Food

The Huffington Post | Jillian Berman | Posted 10.02.2014 | Business

We're becoming a nation of snackers. Americans are spending much more on snacks like protein bars, chips and beef jerky, while overall grocery spe...

(VIDEO) Nielsen: Measuring Consumer Engagement is Key

Andy Plesser | Posted 10.18.2014 | Media
Andy Plesser

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP  in an i...

Mobile Connectivity for a Younger America

Ross W. Manire | Posted 10.14.2014 | Business
Ross W. Manire

In order to better provide the connectivity we all demand, how do we design, build, and optimize communication systems to cater to this exponentially growing video and data need on mobile networks?

Visionary Leaders Seeking New Solution to the Old Problem of Improving Health of All Americans

Nancy Brown | Posted 09.23.2014 | Healthy Living
Nancy Brown

If leadership creates an environment where health is a priority, evidence shows other things are likely to fall in place -- important things, such as increases in job satisfaction, productivity and retention, as well as decreases in sick days and hopefully the anguish and expense of long-term medical care.

(VIDEO) TV Networks Well Placed Despite Multi-Platform Boom: Nielsen's Hasker

Andy Plesser | Posted 08.30.2014 | Media
Andy Plesser

CANNES, France -- How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue...

(VIDEO) Nielsen Product President Hasker: We are Moving "Well Beyond the GRP"

Andy Plesser | Posted 08.23.2014 | Business
Andy Plesser

CANNES, France -- Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and ...

The Rise of the "Sharing" Economy

John Burbank | Posted 08.05.2014 | Business
John Burbank

Share communities, in which people around the world offer for rent things they own, are becoming a bona fide economic phenomenon. Companies should be embracing this.