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Nielsen

Visionary Leaders Seeking New Solution to the Old Problem of Improving Health of All Americans

Nancy Brown | Posted 07.24.2014 | Healthy Living
Nancy Brown

If leadership creates an environment where health is a priority, evidence shows other things are likely to fall in place -- important things, such as increases in job satisfaction, productivity and retention, as well as decreases in sick days and hopefully the anguish and expense of long-term medical care.

(VIDEO) TV Networks Well Placed Despite Multi-Platform Boom: Nielsen's Hasker

Andy Plesser | Posted 06.30.2014 | Media
Andy Plesser

CANNES, France -- How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue...

(VIDEO) Nielsen Product President Hasker: We are Moving "Well Beyond the GRP"

Andy Plesser | Posted 06.23.2014 | Business
Andy Plesser

CANNES, France -- Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and ...

The Rise of the "Sharing" Economy

John Burbank | Posted 06.05.2014 | Business
John Burbank

Share communities, in which people around the world offer for rent things they own, are becoming a bona fide economic phenomenon. Companies should be embracing this.

(VIDEO) YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

Andy Plesser | Posted 06.02.2014 | Business
Andy Plesser

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a "reach calculator" to track ad reach across scr...

(VIDEO) YuMe's 'Reach Calculator,' Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

Andy Plesser | Posted 06.02.2014 | Technology
Andy Plesser

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Y...

(VIDEO) Nielsen's Hasker: Mobile Measurement Is The Future Of Our Business

Andy Plesser | Posted 07.09.2014 | Technology
Andy Plesser

Nielsen's mobile video future starts this coming October. That is when the measurement firm will start quantifying mobile TV viewership following the...

(VIDEO) AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

Andy Plesser | Posted 06.29.2014 | Business
Andy Plesser

AOL says it will become the first digital publisher to use Nielsen's TV metrics to quantify its video shows for advertisers - a move that may expose i...

(VIDEO) Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen's Amit Seth

Andy Plesser | Posted 06.16.2014 | Media
Andy Plesser

SAN FRANCISCO - While measurement tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for ...

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 06.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Addressable TV's Roll-Out Will Be Uneven: Nielsen's Seth

Andy Plesser | Posted 06.06.2014 | Technology
Andy Plesser

SAN FRANCISCO -- Programmatically-driven addressable TV advertising in the digital age is "not a pipe dream" - but it will be realized in some countri...

Ad Researchers are Rethinking Their Role

Mike Smith | Posted 05.31.2014 | Media
Mike Smith

From where do we draw inspiration? Some say creative development in advertising is intuition or a gut feeling. Others may say it's an insight provided...

Most Moviegoers Still Depend On Reviews When Selecting Films

AP | Posted 03.25.2014 | Entertainment

NEW YORK (AP) — Social media has made inroads into shaping moviegoers' choices at the multiplex, but a new poll finds that an overwhelming majority ...

'Addressability Won't Grow TV Pie': Nielsen's Hohman

Andy Plesser | Posted 04.27.2014 | Technology
Andy Plesser

Several technology developments are promising to revolutionize TV advertising with the same degree of individual targeting now being seen on the web. ...

Nielsen's Ad-Measuring SDK 'Listens For Watermarks In Content'

Andy Plesser | Posted 01.23.2014 | Technology
Andy Plesser

Nielsen is releasing a software developers kit (SDK) to help video publishers validate their cross-platform ad views with the measurement firm's campaign ratings metrics that are increasingly important to advertisers.

Nielsen Evolves TV Ratings Even More

AP | Posted 10.28.2013 | TV

NEW YORK -- NEW YORK (AP) — Starting next fall, Nielsen will begin counting television programs watched on mobile phones and tablets within its trad...

Nielsen to Expand OCR Data Source Beyond Facebook

Andy Plesser | Posted 12.16.2013 | Media
Andy Plesser

NAPA, CA -- In this video interview, Nielsen global media products EVP Amit Seth says Nielsen Audience Segments already knows audiences' offline beha...

Which Show Dominated The Twitter TV Ratings?

The Huffington Post | HuffPost TV Staff | Posted 10.07.2013 | TV

Not only does "Scandal" continue to win big in the official TV ratings, it's also handling Nielsen's new Twitter TV Ratings List like a gladiator. ...

Twitter's Impact On TV

AP | BARBARA ORTUTAY and RYAN NAKASHIMA | Posted 12.07.2013 | TV

NEW YORK — NEW YORK (AP) — People don't just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reaction...

Nielsen's Randall Beard: Few Advertisers Marrying Online And TV Well

Andy Plesser | Posted 10.13.2013 | Technology
Andy Plesser

Many brands are struggling to effectively operate across both online and TV video channels, Nielsen's advertiser solutions global head Randall Beard t...

Hey, Tweets & TV Ratings Are Connected

Reuters | Gerry Shih | Posted 10.06.2013 | TV

By Gerry Shih SAN FRANCISCO (Reuters) - A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning i...

Nielsen Is Counting On Latinos

All Access | Posted 06.26.2013 | Latino Voices

According to NIELSEN and THE ASSOCIATION OF HISPANIC ADVERTISING AGENCIES, 15 million upscale Latinos in the U.S. accounted for 29% of the country’s...

LG and Nielsen Studying Audience Makeup of Smart TV Users

Andy Plesser | Posted 08.10.2013 | Technology
Andy Plesser

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says...

The GOP Finally Accepts It Needs Latinos. So Why Doesn't Hollywood?

Galina Espinoza | Posted 07.30.2013 | Latino Voices
Galina Espinoza

As rewarding as it is, finally, to see Washington treating our needs and wants as American needs and wants, it remains downright astonishing to me that when it comes to another huge entity dependent on the will of the people leaders still aren't getting it.

The Most Unlikely Hero In The Fight Against Cable

The Huffington Post | Drew Guarini | Posted 05.15.2013 | Technology

America's disgruntled cable subscribers have found a fighter for them in Washington: former presidential candidate John McCain. McCain (R-Ariz.) in...