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Nielsen

(VIDEO) Google's AdX Bigger Than Global Stock Markets: Vanderzee

Andy Plesser | Posted 02.27.2015 | Technology
Andy Plesser

It is often said that the "programmatic" shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to W...

(VIDEO) "We Are Not a Trade Desk," We are a Media Company, Xaxis Chairman David J. Moore

Andy Plesser | Posted 02.20.2015 | Media
Andy Plesser

FORT LAUDERDALE -  WPP's Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a "line item" for agency media plan...

Brian Williams and NBC News

Joe Peyronnin | Posted 02.07.2015 | Media
Joe Peyronnin

The mistakes Williams has admitted to, and apologized for, have cast a dark cloud over everyone at NBC News. The news organization is filled with dedicated, hardworking and accomplished producers, reporters and technicians. This controversy has been disruptive and discouraging.

(VIDEO) Deduplicate Audiences With Cross-Media Planning: Nielsen's Hohman

Andy Plesser | Posted 01.30.2015 | Media
Andy Plesser

FORT LAUDERDALE -- If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach - but, if ...

CNBC, The Lame Duck Network: Shilling For Short Sellers and Hating Obama Are Not Enough Anymore

Terry Connelly | Posted 01.14.2015 | Business
Terry Connelly

CNBC should be asking itself why on earth it continues to show such favoritism for the views of market pessimists and short sellers -- indeed, even facilitating such traders profit strategies -- at the expense of their retail TV audience.

Proof That Even Fewer People Are Watching Live TV

The Huffington Post | Jackson Connor | Posted 12.03.2014 | Media

Americans both young and old are continuing to shift away from television and toward digital video, according to Nielsen’s Total Audience Report, pu...

Live TV Viewership Down As Streaming Services Take Over

The Huffington Post | Lily Karlin | Posted 12.03.2014 | Entertainment

Watching live television is so 2013. According to a new report from Nielsen, traditional television viewership is down 4 percent from the third quarte...

A Movement that Matters

Andrea L. Zopp | Posted 12.29.2014 | Chicago
Andrea L. Zopp

We must be civically engaged. Engagement inspires movement - a movement that matters. Since 1916, the Chicago Urban League has engaged with people to help them find jobs, start businesses and buy homes.

Nielsen Is Now Measuring A Lot More Than Just TV Ratings

Reuters | Posted 12.21.2014 | Media

By Jennifer Saba NEW YORK, Oct 21 (Reuters) - Nielsen and Adobe Systems Inc announced an alliance on Tuesday that aims to measure the...

Americans Spending More On Snacks, Less On Actual Real Food

The Huffington Post | Jillian Berman | Posted 10.02.2014 | Business

We're becoming a nation of snackers. Americans are spending much more on snacks like protein bars, chips and beef jerky, while overall grocery spe...

(VIDEO) Nielsen: Measuring Consumer Engagement is Key

Andy Plesser | Posted 10.18.2014 | Media
Andy Plesser

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP  in an i...

Mobile Connectivity for a Younger America

Ross W. Manire | Posted 10.14.2014 | Business
Ross W. Manire

In order to better provide the connectivity we all demand, how do we design, build, and optimize communication systems to cater to this exponentially growing video and data need on mobile networks?

Visionary Leaders Seeking New Solution to the Old Problem of Improving Health of All Americans

Nancy Brown | Posted 09.23.2014 | Healthy Living
Nancy Brown

If leadership creates an environment where health is a priority, evidence shows other things are likely to fall in place -- important things, such as increases in job satisfaction, productivity and retention, as well as decreases in sick days and hopefully the anguish and expense of long-term medical care.

(VIDEO) TV Networks Well Placed Despite Multi-Platform Boom: Nielsen's Hasker

Andy Plesser | Posted 08.30.2014 | Media
Andy Plesser

CANNES, France -- How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue...

(VIDEO) Nielsen Product President Hasker: We are Moving "Well Beyond the GRP"

Andy Plesser | Posted 08.23.2014 | Business
Andy Plesser

CANNES, France -- Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and ...

The Rise of the "Sharing" Economy

John Burbank | Posted 08.05.2014 | Business
John Burbank

Share communities, in which people around the world offer for rent things they own, are becoming a bona fide economic phenomenon. Companies should be embracing this.

(VIDEO) YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach

Andy Plesser | Posted 08.02.2014 | Business
Andy Plesser

In an effort to measure audiences effectively across screens, YuMe paired up with Nielsen to release a "reach calculator" to track ad reach across scr...

(VIDEO) YuMe's 'Reach Calculator,' Powered by Nielsen, Shows Impact Of Shifting Ad Dollars

Andy Plesser | Posted 08.02.2014 | Technology
Andy Plesser

If an advertiser moved 6% of its TV ad spending in to online video, how many more viewers would it reach? That's the question online ad tech outfit Y...

(VIDEO) Nielsen's Hasker: Mobile Measurement Is The Future Of Our Business

Andy Plesser | Posted 07.09.2014 | Technology
Andy Plesser

Nielsen's mobile video future starts this coming October. That is when the measurement firm will start quantifying mobile TV viewership following the...

(VIDEO) AOL Will Use Nielsen TV Ratings To Measure Its Video Audience

Andy Plesser | Posted 06.29.2014 | Business
Andy Plesser

AOL says it will become the first digital publisher to use Nielsen's TV metrics to quantify its video shows for advertisers - a move that may expose i...

(VIDEO) Digital Planning will Come to TV Ad Buying, but Not So Fast, Nielsen's Amit Seth

Andy Plesser | Posted 06.16.2014 | Media
Andy Plesser

SAN FRANCISCO - While measurement tools like Nielsen's OCR allows TV ad buyers to identify online audiences to match TV buys, which are primarily for ...

Content Marketing Is 88 Percent Less Effective Than Public Relations

Chad Pollitt | Posted 06.11.2014 | Business
Chad Pollitt

Overall, the research showed that earned media -- articles from credible journalists -- was the only content type to exhibit a strong lift in all three areas of the purchase cycle.

Addressable TV's Roll-Out Will Be Uneven: Nielsen's Seth

Andy Plesser | Posted 06.06.2014 | Technology
Andy Plesser

SAN FRANCISCO -- Programmatically-driven addressable TV advertising in the digital age is "not a pipe dream" - but it will be realized in some countri...

Ad Researchers are Rethinking Their Role

Mike Smith | Posted 05.31.2014 | Media
Mike Smith

From where do we draw inspiration? Some say creative development in advertising is intuition or a gut feeling. Others may say it's an insight provided...

Most Moviegoers Still Depend On Reviews When Selecting Films

AP | Posted 03.25.2014 | Entertainment

NEW YORK (AP) — Social media has made inroads into shaping moviegoers' choices at the multiplex, but a new poll finds that an overwhelming majority ...