iOS app Android app


GOP Debate Ratings Trump Donald's Veterans Benefit

Andrew Clark | Posted 01.29.2016 | Politics
Andrew Clark

DES MOINES, Iowa -- Only 8.4 percent of American homes with TV sets watched last night's GOP debate at the Iowa Events Center, according to early da...

(VIDEO) Kantar, Nielsen Face Off To Upgrade UK TV Measurement

Andy Plesser | Posted 12.16.2015 | Media
Andy Plesser

LONDON -- The organization charged with measuring UK TV viewing for channels' advertisers, Broadcasters' Audience Research Board (BARB), used to be...

The Growing Power of Hispanics 50+

Luis A. Miranda Jr. | Posted 12.10.2015 | Latino Voices
Luis A. Miranda Jr.

Much has been said about the youngest populations of Hispanics in the United States, because the Hispanic community ranks among the "youngest" in the ...

Smartphones May Actually Be Killing TV, New Nielsen Data Shows

AP | Lorenzo Ligato | Posted 12.03.2015 | Technology

LOS ANGELES (AP) -- The use of Internet-ready devices like smartphones appears to have seriously cut into American's traditional TV-watching time, ne...

(VIDEO) Dynamic Ad Creativity Is Science-Fiction: Nielsen's Solomon

Andy Plesser | Posted 11.30.2015 | Technology
Andy Plesser

The prospect that, in a connected era, TV ads could be assembled from multiple component parts to make up a 30-second spot that is custom-built for a ...

(VIDEO) How Nielsen Helps Networks & Brands Understand Social Viewing

Andy Plesser | Posted 11.10.2015 | Business
Andy Plesser

These days, TV viewers aren't glued only to big-screen programming - or the ads that run on them. But that doesn't mean brands can't reach consumers ...

Fox News Beats CNN In October Ratings, Despite Democratic Debate

The Huffington Post | Gabriel Arana | Posted 10.28.2015 | Media

Despite a huge boost from airing the Democratic presidential debate, CNN fell just a hair short of beating Fox News in the ratings game in October, a...

(VIDEO) Nielsen Bakes Measurement In To OTT Video Boxes

Andy Plesser | Posted 08.17.2015 | Technology
Andy Plesser

If you thought mobile advertising was hard to measure, Nielsen reckons over-the-top TV and video services is much harder - so it aims to integrate its...

Verizon & AT&T's Wireless Broadband: $1,125.00 for One Month of Cable TV; $375.00 to Watch Netflix -- and that's Not Even 'HD'.

Bruce Kushnick | Posted 07.22.2015 | Technology
Bruce Kushnick

America is getting a big, fat downgrade, but don't bother to tell the FCC or the media. How, exactly is this the "best technology available"?

The Digital Revolution Meets the Human Brain

Alvaro Fernandez | Posted 06.12.2015 | Technology
Alvaro Fernandez

To predict the future, it helps to examine one key leading indicator of tech investment: patent activity.

(VIDEO) Nielsen Backs Furious Corp To Replace Excel For TV Ad Planning

Andy Plesser | Posted 05.11.2015 | Business
Andy Plesser

In the last few years, a dizzying number of technology platforms have come to market, promising to help online publishers sell ads more efficientl...

BrightRoll's COO Falck: Nielsen Is Bringing Mobile Ads to 'Parity' With Desktop with Digital Ad Ratings (VIDEO)

Andy Plesser | Posted 05.01.2015 | Technology
Andy Plesser

In our interview with Falck, he talks about the state of BrightRoll as an "agnostic" media platform in the context of its new ownership Bri by Yahoo.

(VIDEO) Media Agencies Need to Change: Nielsen's David Hohman

Andy Plesser | Posted 05.01.2015 | Media
Andy Plesser

The business model for media agencies needs to change, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV. Many agencies...

Metrics and Accountability in Mobile Marketing

Anindya Datta | Posted 06.12.2015 | Media
Anindya Datta

Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively.

(VIDEO) Nielsen Relies on eXelate for Programmatic Data

Andy Plesser | Posted 06.10.2015 | Media
Andy Plesser

AUSTIN - As part of its deeper push into programmatic buying, Nielsen is increasingly relying on data from eXelate across a variety of video offering...

Jackson Connor

Nielsen Calls On Industry To Help 'Total Up' Audience Measurement In Digital Age | Jackson Connor | Posted 03.13.2015 | Media

Earlier this week, Nielsen, a measurement company that keeps track of television ratings and consumer trends, rolled out its first marketing campaign ...

(VIDEO) AOL Goes Short At Prime-Time To Reach Viewers: Martinez

Andy Plesser | Posted 05.09.2015 | Entertainment
Andy Plesser

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martin...

(VIDEO) Nielsen's Hohman Ready To Measure Netflix

Andy Plesser | Posted 05.04.2015 | Entertainment
Andy Plesser

Netflix may not want to open up its audience ratings to industry onlookers - but that doesn't mean measurement houses aren't trying to put some number...

(VIDEO) Ad Tech Consolidation Doesn't Mean Walled Gardens: BrightRoll's Mosher

Andy Plesser | Posted 05.03.2015 | Technology
Andy Plesser

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad te...

(VIDEO) Google's AdX Bigger Than Global Stock Markets: Vanderzee

Andy Plesser | Posted 04.29.2015 | Technology
Andy Plesser

It is often said that the "programmatic" shift from manual ad-buying to automated mechanisms will do for Madison Avenue what computer trading did to W...

(VIDEO) "We Are Not a Trade Desk," We are a Media Company, Xaxis Chairman David J. Moore

Andy Plesser | Posted 04.22.2015 | Media
Andy Plesser

FORT LAUDERDALE -  WPP's Xaxis unit is not a trade desk, but is a media company much like AOL or Yahoo.  It  is a "line item" for agency media plan...

Brian Williams and NBC News

Joe Peyronnin | Posted 04.09.2015 | Media
Joe Peyronnin

The mistakes Williams has admitted to, and apologized for, have cast a dark cloud over everyone at NBC News. The news organization is filled with dedicated, hardworking and accomplished producers, reporters and technicians. This controversy has been disruptive and discouraging.

(VIDEO) Deduplicate Audiences With Cross-Media Planning: Nielsen's Hohman

Andy Plesser | Posted 04.01.2015 | Media
Andy Plesser

FORT LAUDERDALE -- If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach - but, if ...

CNBC, The Lame Duck Network: Shilling For Short Sellers and Hating Obama Are Not Enough Anymore

Terry Connelly | Posted 03.16.2015 | Business
Terry Connelly

CNBC should be asking itself why on earth it continues to show such favoritism for the views of market pessimists and short sellers -- indeed, even facilitating such traders profit strategies -- at the expense of their retail TV audience.

Proof That Even Fewer People Are Watching Live TV

The Huffington Post | Jackson Connor | Posted 12.03.2014 | Media

Americans both young and old are continuing to shift away from television and toward digital video, according to Nielsen’s Total Audience Report, pu...