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Twitter's Impact On TV

AP | BARBARA ORTUTAY and RYAN NAKASHIMA | Posted 12.07.2013 | TV

NEW YORK — NEW YORK (AP) — People don't just watch TV anymore; they talk about it on Twitter. From the comfort of couches, they share reaction...

Nielsen's Randall Beard: Few Advertisers Marrying Online And TV Well

Andy Plesser | Posted 10.13.2013 | Technology
Andy Plesser

Many brands are struggling to effectively operate across both online and TV video channels, Nielsen's advertiser solutions global head Randall Beard t...

Hey, Tweets & TV Ratings Are Connected

Reuters | Gerry Shih | Posted 10.06.2013 | TV

By Gerry Shih SAN FRANCISCO (Reuters) - A frenzy of Twitter chatter about a broadcast program generally means more viewers are tuning i...

Nielsen Is Counting On Latinos

All Access | Posted 06.26.2013 | Latino Voices

According to NIELSEN and THE ASSOCIATION OF HISPANIC ADVERTISING AGENCIES, 15 million upscale Latinos in the U.S. accounted for 29% of the country’s...

LG and Nielsen Studying Audience Makeup of Smart TV Users

Andy Plesser | Posted 08.10.2013 | Technology
Andy Plesser

Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says...

The GOP Finally Accepts It Needs Latinos. So Why Doesn't Hollywood?

Galina Espinoza | Posted 07.30.2013 | Latino Voices
Galina Espinoza

As rewarding as it is, finally, to see Washington treating our needs and wants as American needs and wants, it remains downright astonishing to me that when it comes to another huge entity dependent on the will of the people leaders still aren't getting it.

The Most Unlikely Hero In The Fight Against Cable

The Huffington Post | Drew Guarini | Posted 05.15.2013 | Technology

America's disgruntled cable subscribers have found a fighter for them in Washington: former presidential candidate John McCain. McCain (R-Ariz.) in...

Reinventing the TV Rating System: How Community's Fans Battled the Nielsen Rating System

Russell C. Smith | Posted 07.08.2013 | TV
Russell C. Smith

Once upon a time, the Nielsen rating system mattered. Not any longer. What matters now is fans and buzz. What matters in the digital age is is tribes and Twitter.

The News Struggling Shows Need

Posted 04.30.2013 | TV

Nielsen will now measure audiences who view TV content online with their new Nielsen Digital Program Ratings. The pilot program includes A&E, ABC, ...

Fox News In February

Reese Schonfeld | Posted 04.29.2013 | Media
Reese Schonfeld

The big question for the future is: Will younger voters remain Democrats as they grow older or, when they become fogies, will they also become Republicans?

Nielsen Ratings Are Getting With The Times (Finally!)

Posted 02.21.2013 | TV

The way you watch TV is changing and the Nielsen ratings system will finally change along with it. According to The Hollywood Reporter, Nielsen plans ...

How People Bought Music In 2012 (Surprise: More Vinyl!?)

The Huffington Post | Drew Guarini | Posted 05.15.2013 | Technology

Music consumers helped digital sales continue their climb, physical sales continue their slow death, and kept vinyl spinning in 2012, according to a y...

Here's Why the new Twitter Nielsen TV Matters

Beverly Macy | Posted 02.17.2013 | Entertainment
Beverly Macy

It wasn't long ago that Twitter was dismissed as frivolous, with people saying, "Who cares what you ate for dinner?" Now it's a key player in TV Ratings 2.0. SocialTV viewing is the new campfire experience and Twitter is staking its claim.

Nielsen & Twitter Partner For New TV Ratings

Posted 12.18.2012 | TV

The Nielsen Twitter TV Rating is almost here. Nielsen, the media company that charts what viewers watch on TV, has partnered with Twitter to launch th...

Scott Pelley's Muscles Make Top 10 List

AP | DAVID BAUDER | Posted 02.10.2013 | Media

NEW YORK — Studly men flexing their muscles in sweaty shirts dominated Nielsen's Top 10 list of popular programming. And there was football, too...

Why Your Cable Bill Is About To Go Up

The Huffington Post | Caroline Fairchild | Posted 12.05.2012 | Money

Watching basic cable on your TV used to be simple. But if the FCC has its way, basic cable won’t be so basic (or free) anymore. Under a recent Fe...

Young Adults Like To Tweet And Post To Facebook While Going To The Bathroom

AP | By DAVID BAUDER | Posted 02.02.2013 | Technology

NEW YORK (AP) — Television viewers were once called couch potatoes. Many are becoming more active while watching now, at least on the Web, judging b...

WATCH: 60 Seconds of Social Media

Shawn Amos | Posted 12.29.2012 | Technology
Shawn Amos

Twitter's head of television Fred Graver highlighted Twitter's importance in the social TV space and floated the idea of a Twitter-fueled ratings system at Ad Age's Social TV Conference last week.

Nielsen: "Facebook has Become Our Panel for Measuring the Online Universe"

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Last year, Nielsen partnered with Facebook in a program called online campaign ratings. Through this arrangement, Nielsen can now tabulate 30-50 p...

People Just Don't Care About 3-D TVs Yet

AP | RYAN NAKASHIMA | Posted 09.23.2013 | Technology

LOS ANGELES (AP) — Phil Orlins knows everything about producing TV in three dimensions. The ESPN producer has captured the undulating greens of Augu...

Fact Check: Nielsen Reveals 10 Insights On Black Spending Power And What Drives It

Posted 09.25.2012 | Black Voices

Despite what the U.S. Bureau of Labor Statistics says about the unemployment rate among blacks, and the U.S. Census' report on how the median income h...

Nielsen Considering Changes As TV Viewing Habits Shift

AP | DAVID BAUDER | Posted 09.11.2012 | TV

NEW YORK -- The number of U.S. homes that don't get traditional television service continues to increase, but that doesn't mean they don't have TVs. ...

How Nielsen Puts Its Research and Insights to Work to Foster Awareness, Diversity and Respect

Louis Chesney | Posted 02.02.2016 | Queer Voices
Louis Chesney

Nielsen supports many diverse local and national groups and ethnic organizations to ensure it is providing its clients with a thorough understanding of what consumers watch and buy.

Lucas Kavner

Video Or The Radio Star? Study Says Radio Still Popular As Ever | Lucas Kavner | Posted 08.20.2012 | Arts

More Americans discover new music by listening to the radio, trumping all other mediums, according to a new Nielsen study on music consumption. For...

Nielsen Sued | Posted 09.29.2012 | Media

New Delhi Television Limited, India's oldest and largest news network, has lobbed a legal grenade at The Nielsen Company. In a 194-page lawsuit fil...