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Obama's Advance Team Should Be Fired

David Morris | Posted 05.20.2015 | Politics
David Morris

The Obamas are proving singularly inept at choosing appropriate venues to highlight their initiatives.

The Faithful Shopper: Cool Campers

Faith Hope Consolo | Posted 05.18.2015 | New York
Read More: Summer 2015, Summer, Hamptons, Outdoors, Beach, Mountaineers, Hikers, Fishermen, Kayakers, Citysports, 390 Fifth Avenue, 64 West 48th Street, 50 Broadway, Apparel, Trail Shoes, Boots, Backpacks, Camp, Hike, Nike, Dick's Sporting Goods, Shops on Richmond Avenue, Staten Island, Eastern Mountain Sports, Manhattan, 530 Broadway, 2152 Broadway, Sleeping Bags, Tents, Donate, Nepal, Gear to Go Outfitters, 217 Garfield Place, Brooklyn, New York Kayak Company, 40 N. River Piers, Suite 10, Kayaks, Paddle Boards, Paragon Sports, 867 Broadway, Lanterns, The Great Outdoors, John Candy, Patagonia, Protein Bars, Soup, Salmon, Surfing, Rei, 303 Lafayette Street, Mountain Climbing, Axes, Crampons, Rappel Devices, Trekking Poles, Footwear, Solar Powered Gadgets, Sports Authority, 845 Third Avenue, Pool, Fire Pit, Tent & Trails, 21 Park Place, Abu Garcia, Acme Tackle, Allen, American Hunter, Ande, Ardent, Baden, Barronett Blinds, Bear Archery, Beretta, Berkley, Big Game, Big Hammer, Birchwood Casey, Bison, Black Ops, Bladerunner, Bone Collector, Booyah, Bounty Hunter, Browning, Buck Gardner, Buck Knives, Burris, Bushnell, Caldwell, Camelbak, Caravan Canopy, Carhartt, Inc, Cedar Ridge, Celsius, Champion Sports, Champion Traps & Targets, Clam Outdoors, Clear Creek, Code Blue, Coghlan's, Coleman, Colt, Columbia, Comfort Zone, Connelly, Costa Del Mar, Covert, Creative Outdoor Distribu, Cyclops, D.O.A., Dead Down Wind, Dead Ringer, Delta McKenzie, Diamond, Drake Waterfowl, Duck Commander, E-Z UP, Eagle Claw, Easton Archery, Echo Calls, Eureka!, Evolved Habitats, Evolved Harvest. F.J. Neil, Fenwick, Field & Stream, Nikon, Airwalk, Ameristep, Baggo, Banded, Barnett, Barska, Beckman, Benchmade, Brunton, Chomper, Clarkspoon, Crkt, Crosman, Cuddeback, Daiwa, Dbx, Diamondback, Dickson, Estwing, Etonic, Evercast, New York News
Faith Hope Consolo

Summertime is unofficially here, and that means it's time to explore the great outdoors.

68 Hours in Haiti, Part 6: Epilogue

Dan Duffy | Posted 05.14.2015 | Impact
Dan Duffy

By far, the happiest collective group of individuals were the children, many of whom had lost everything in the tragic earthquake just two years prior... even their parents. They had such an infectious sparkle about them, and every kindness given to them was received with humble gratitude.

Trade Abuse

Leo W. Gerard | Posted 05.11.2015 | Business
Leo W. Gerard

Despite their long history of battering the U.S. middle class with bad trade deal after bad trade deal, these lawmakers and CEOs contend workers should believe that their new proposal, the Trans-Pacific Partnership (TPP), will be different.

To Sell His Trade Agenda, the President Turns to ... Nike?

Scott Paul | Posted 05.07.2015 | Politics
Scott Paul

Nike is great at making iconic commercials and catchy slogans, but it's not really great at making American manufacturing jobs.

Obama to Visit Nike to Promote TPP. Wait, Nike? Really?

Dave Johnson | Posted 05.12.2015 | Business
Dave Johnson

Yes, Nike, a company that grew to be worth billions by outsourcing jobs to overseas sweatshops, a company that sets up P.O.-box subsidiaries in tax havens to avoid paying U.S. taxes, a company that uses threats to extort tax breaks from its "home" state. Is this really the sort of company Obama wants to use as the face of what the TPP will bring?

Dave Jamieson

Obama Makes Tone-Deaf Move On Trade Deal

HuffingtonPost.com | Dave Jamieson | Posted 05.06.2015 | Politics

WASHINGTON -- If President Barack Obama wants to win over liberal skeptics of his mammoth trade deal, he sure has a funny way of showing it. Accord...

How Nike Turns Plastic Bottles Into New Uniforms For U.S. Women's Soccer Team

The Huffington Post | Lucy McCalmont | Posted 04.23.2015 | Sports

Team USA will compete in FIFA's Women's World Cup this summer.

Take A Look At These Retro Nike Ads For Women

The Huffington Post | Lucy McCalmont | Posted 04.18.2015 | Sports

They were published online to coincide with Nike's #betterforit campaign.

Nike Women's New Ad Campaign Is Full Of 'I Can't'

The Huffington Post | Leigh Weingus | Posted 04.13.2015 | Sports

You're about to be very inspired by the worlds "I can't." Nike's new "Better For It" ad campaign is all about women finding motivation when that s...

The Latest Tiger Woods Rumor Turns Out To Be Just A Hoax

The Huffington Post | Carly Ledbetter | Posted 03.12.2015 | Taste

Last year, Tiger Woods experienced a tiny bit of neutral press when he announced that he was opening a sports-themed restaurant in Florida. The restau...

Can Brands Be Enlightened?

Nick Seneca Jankel | Posted 04.26.2015 | Business
Nick Seneca Jankel

Strategic brand management is a well-advised and profitable route. If a brand can capture the hearts and minds of its hard-to-please consumers and, even better, harness a 'spirit of the times', it will benefit from commitment, passion and even advocacy.

New Data Reveals Nike's Dominance Among Football Recruits

Kai Sato | Posted 03.29.2015 | Sports
Kai Sato

When the University of Oregon and Ohio State University football teams squared off in the national championship game earlier this month, the undisputed winner was Nike.

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 03.07.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

Nikes In Lieu Of Bail? I'm Cool With That, Judge Says

The Huffington Post | Andy Campbell | Posted 01.05.2015 | Weird News

Go ahead, get your kicks -- they may help you in court. They certainly helped Jason Duval, an alleged drug user who convinced a judge to take his n...

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Number of Socially-Conscious Athletes on the Rise

Ken Reed | Posted 02.08.2015 | Sports
Ken Reed

The bigger point here isn't the particular statements made by professional athletes. It's the increasing number of pro athletes willing to risk their "brand" by taking a stand on causes they believe in. It's a welcome "other-oriented" vs. "me-oriented" development in the world of pro sports.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 01.25.2015 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Allen Iverson Keeps Nike From Releasing Shoe Honoring Allen Iverson

AP | DAN GELSTON | Posted 01.21.2015 | Sports

PHILADELPHIA (AP) — Nike is pulling back on plans for a shoe that sneakily honors Allen Iverson after the former NBA superstar questioned whether th...

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Why Traditional Media Isn't Dying -- And Four Other Myths of the Digital Era Dispelled

Tom Doctoroff | Posted 01.03.2015 | Business
Tom Doctoroff

Here are five platitudes we marketers should remember that do not fit the facts.

#Made in India: Go Kolhapuri

Sriya Chakravarti | Posted 12.30.2014 | Style
Sriya Chakravarti

The Kolhapuris are comfortable, stylish and quite durable and are available in a variety of designs, patterns and colors. They can be easily used for any occasion, and can cater to a large genre of audience. Almost every age group can find something that may strike their fancy.

Retail Chatter #8

June Haynes | Posted 12.29.2014 | Style
June Haynes

Is everyone spending the $895 price tag for sneakers with the Chanel label, or $975 for the Givenchy sweat pants to hit the gym, or simply has this new casual become the lifestyle of the fashionistas?