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Is Under Armour Copying Nike's Playbook?

Ira Kalb | Posted 01.31.2016 | Business
Ira Kalb

While any sports shoe and apparel manufacturer can sign star athletes, Under Armour and Nike's other rivals have yet to master its use of the news media for promotional leverage. Nike pioneered this strategy during the 1984 Olympics.

Nike Just Took Black History Month To The Next Level

The Huffington Post | Suzy Strutner | Posted 01.20.2016 | Style

Nike's Black History Month shoe collection isn't new: The brand has been unleashing a special lineup of sneaks around the month of February since...

$252 Million Deal Fails College Athletes

Steve Siebold | Posted 01.19.2016 | Sports
Steve Siebold

Remove the athletes and you remove the profit. Without the athletes, there is no college sports. There are no huge sponsorships from big companies like Nike. The coaches with their million dollar contracts have no one to coach. There is no revenue in ticket sales.

Inside Cisco's Secret Innovation Lab

Oliver Leung | Posted 01.12.2016 | Technology
Oliver Leung

Earlier last month, Cisco Systems was ranked 31st by the Boston Consulting Group's Top 50 Most Innovative Companies of 2015. Although it may not be ...

Kevin Hart's Workout Is Nothing To Laugh At

The Huffington Post | Ron Dicker | Posted 01.12.2016 | Black Voices

Comedian and actor Kevin Hart puts muscle behind his mirth. Watch the "Ride Along" and "Get Hard" star work out in a Nike-branded vid in which...

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.10.2016 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Kanye West Scrambling To Make Sure He’s Still Cool With LeBron

The Huffington Post | Justin Block | Posted 01.08.2016 | Sports

Kanye West hopped on Twitter early Friday morning to dispell any notions that he insulted LeBron James, Nike's de facto poster boy, on his recently r...

Monday Market Movement -- HUGE Data Week

Phil Davis | Posted 11.23.2015 | Business
Phil Davis

We have, essentially, a 3-day week this week and don't expect people to stick around on Wednesday either and Friday being a half-day is a joke as it's dead as a doornail on Thanksgiving Fridays. Overall trading with be thin, which means all market action should be taken with a grain of salt and, unfortunately, we get revised GDP tomorrow morning -- which is very important.

Beyond the Promise: 25 Global Brands and the Evolving Sustainability Tagline for Humanity

Mark Coleman | Posted 11.02.2015 | Green
Mark Coleman

We are relentlessly bombarded by big, iconic, and new brands that work hard to make themselves heard and visible as frequently and distinctly as possi...

The One Thing 'Back To The Future II' Could Never Predict

The Huffington Post | David Moye | Posted 10.21.2015 | Technology

(function(){var src_url="https://spshared.5min.com/Scripts/PlayerSeed.js?playList=519172074&height=&width=100&sid=577&origin=SOLR&videoGroupI...

12-Year-Old Female Football Star On Why Girls Should Play Sports

The Huffington Post | Sasha Bronner | Posted 10.21.2015 | Sports

A photo posted by Sam Gordon (@sam_gordon6) on Aug 14, 2014 at 7:45am PDT Football phenom Sam Gordon has been in the spotlight since she w...

Michael Jordan Surprises Family Of Late Air Jordan Employee In China

The Huffington Post | Justin Block | Posted 11.02.2015 | Sports

Just a moment of Michael Jordan's time on Wednesday went a long way for a Korean family rocked by tragedy. Jordan has been in China all week promotin...

Climate Change This Week: The Flood Connection, a Clean Energy Superpower, and More!

Mary Ellen Harte | Posted 10.06.2015 | Green
Read More: Climate Change, Environment, Drought, Extreme Weather, Global Warming, Sustainability, Energy, Energy Efficiency, Nature, Science, Technology, Technologie, Green Technology, Technology News, Climate Change Denial, Climate, Climate Science, Climate-Change, Obama, Green Energy, Clean Energy, Renewable Energy, Natural Gas, Wind Power, Solar Power, Fossil Fuels, Heat Waves, Congress, Voting, Weather, Business, Business News, Corporations, Economy, Climate Change Solutions, Greenhouse Gases, Greenhouse Gas Emissions, Carbon Emissions, Food, Water, Coal, Fracking, Oil, Agriculture, Crops, Rising Sea Levels, Insurance, Pollution, Wildlife, Transportation, Transports, Transport, Cities, Deforestation, Jobs, Natural Disasters, Population, Population Growth, Overpopulation, Oceans, President Obama, Barack Obama, Epa, Nasa, Noaa, Department of Energy, Republicans, Gop, Democrats, Animals, Cute Animals, Fish, Birds, Activism, Political Activism, Humor, Keystone XL Pipeline, Keystone XL, Keystone Pipeline, Alabama, California, South Carolina, Oregon, United Nations, United Kingdom, England, Australia, Britain, Canada, China, Europe, European Union, India, Asia, Africa, Niger, South America, Peru, Children, Children’S Health, Kids, Human Health, Health, Education, Air Pollution, Pope Francis, Religion, Seafood, Google, Vatican, Catholics, Exxon, Exxon Mobil, Bp, Bill Maher, John Cleese, Starbucks, Salesforce, Steelcase, Nike, Goldman Sachs, Voya Financial, Wal-Mart, Hillary Clinton, Bernie Sanders, Taxes, Subsidies, Green News
Mary Ellen Harte

Today, the Earth got a little hotter, and a little more crowded. When Peruvian Amazon forests disappear, so does this insect, and webs of amazing be...

The Most Name-Dropped Fashion Designers In Hip Hop

The Huffington Post | Julee Wilson | Posted 10.05.2015 | Style

The relationship between hip hop and fashion is powerful and prolific. Theirs is a love that is loudly celebrated by style-obsessed rappers who r...

New Nike Deal Ensures Future For Women’s Pro Soccer In The U.S.

The Huffington Post | Justin Block | Posted 11.02.2015 | Sports

The future of top-flight women's professional soccer in the United States is stronger than ever thanks to a new deal between Nike and the National Wo...

New Nike Ad Celebrates Marathon Runners Who Come In Last

The Huffington Post | Ron Dicker | Posted 09.28.2015 | Sports

Nike's new "Last" ad celebrates the power of finishing of what you start. In this case, it's a marathon. But it could apply to many of life's end...

Unlikely Coalition Forms To Back Renewable Energy

The Huffington Post | Jenny Che | Posted 09.23.2015 | Business

Nine of the country's biggest companies just helped set a new standard for corporate sustainability. Goldman Sachs, Johnson & Johnson, Nike,...

US Club Soccer and La Liga Partner to Bring a New Culture to American Youth Soccer

Alicia Jessop | Posted 09.11.2015 | Sports
Alicia Jessop

Will soccer become the most popular sport in the United States? To Baby Boomers, that question is preposterous. "No way," many would answer. To Millennials, the answer to the question is not "If," but, "When?"

You'll Never Guess The Most Instagrammed Fashion Brand

The Huffington Post | Julee Wilson | Posted 09.10.2015 | Style

Instagram isn't only just a tool to show our friends -- and sometimes complete strangers -- all the fabulous things we're doing. It's also a big busin...

Are Nike, Under Armour and Adidas Overpaying for University Athletic Department Sponsorships?

Alicia Jessop | Posted 09.04.2015 | Sports
Alicia Jessop

One conversation that can't be ignored is the economics of college football. In an age when the NCAA is facing multiple lawsuits challenging its standard of amateurism, conversations about college football must consider the money that the sport generates.

6 Tips for Buying the Right Running Shoe

Details | Posted 08.25.2015 | Healthy Living
Details

By Samuel Blackstone for DETAILS. (photo: Getty Images) Ask any experienced runners and they'll tell you, the most important piece of fitness equip...

6 Ways Billion-Dollar Businesses Prove You Can Profit And Still Do Good

The Huffington Post | Jo Confino | Posted 08.24.2015 | Business

For all those doubters in business who believe it’s not possible to combine making money with creating a better world, it’s time to think...

Fortune Magazine's 'Change the World' List Needs More Hard Data

Andrew Winston | Posted 08.24.2015 | Business
Andrew Winston

Fortune Magazine has taken on a fascinating and very challenging task of ranking companies that are "changing the world" for the good. Their new list ...

What Marketers Can Expect From China's Slowdown

Tom Doctoroff | Posted 08.14.2015 | Business
Tom Doctoroff

In China, multinational manufacturers are confronting a first-in-a-generation structural slowdown. Vigilance is in order. Panic is not. The bottom will not fall out of the market but some sectors may enter a state of suspended animation.

An Olympian Takes a Stand

Warren K. Zola | Posted 08.12.2015 | Sports
Warren K. Zola

Will Nick Symmonds join Curt Flood, John Mackey, Ed O'Bannon, Spencer Haywood and others as seminal figures standing up for the rights of fellow athletes? Symmonds' recent actions are likely to have substantial ramifications for Olympic athletes in our country.