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New Data Reveals Nike's Dominance Among Football Recruits

Kai Sato | Posted 03.29.2015 | Sports
Kai Sato

When the University of Oregon and Ohio State University football teams squared off in the national championship game earlier this month, the undisputed winner was Nike.

Back to the Future in 2015: Five Predictions for Advertising Agencies

Tom Doctoroff | Posted 03.07.2015 | Business
Tom Doctoroff

The perception that marketing professionals can be divided into so-called traditionalists and cool digital kids has taken root. To remain relevant, we lunge at the latest data mining technique or augmented reality app without thinking of strategic imperatives.

Nikes In Lieu Of Bail? I'm Cool With That, Judge Says

The Huffington Post | Andy Campbell | Posted 01.05.2015 | Weird News

Go ahead, get your kicks -- they may help you in court. They certainly helped Jason Duval, an alleged drug user who convinced a judge to take his n...

Nine Rules for Effective Online Content

Tom Doctoroff | Posted 02.22.2015 | Business
Tom Doctoroff

Design improvements are usually implemented incrementally, even granularly. Over time, however, the look and feel of advertising can evolve significantly when based on data that fuel content optimization: test, learn, apply.

"Me": The Most Valuable Brand

Diane Primo | Posted 02.08.2015 | Business
Diane Primo

Younger generations are busily and, in many cases strategically, building their own brand. And if CMOs, CEOs or anyone with something to market can GET that their No. 1 Brand is themselves, and mine that accordingly, then these self-branding youth will help businesses build their brands.

Number of Socially-Conscious Athletes on the Rise

Ken Reed | Posted 02.08.2015 | Sports
Ken Reed

The bigger point here isn't the particular statements made by professional athletes. It's the increasing number of pro athletes willing to risk their "brand" by taking a stand on causes they believe in. It's a welcome "other-oriented" vs. "me-oriented" development in the world of pro sports.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

The Brand Idea: From Unity, Strength

Tom Doctoroff | Posted 01.25.2015 | Business
Tom Doctoroff

Carefully crafted ideas -- and adherence to the ABCs of brand building -- must remain our lighthouse. As brand pioneers, we must explore the shoals of a new digital landscape. But let's not become stranded by algorithmic trendiness. Timeless can be new.

Allen Iverson Keeps Nike From Releasing Shoe Honoring Allen Iverson

AP | DAN GELSTON | Posted 01.21.2015 | Sports

PHILADELPHIA (AP) — Nike is pulling back on plans for a shoe that sneakily honors Allen Iverson after the former NBA superstar questioned whether th...

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Why Traditional Media Isn't Dying -- And Four Other Myths of the Digital Era Dispelled

Tom Doctoroff | Posted 01.03.2015 | Business
Tom Doctoroff

Here are five platitudes we marketers should remember that do not fit the facts.

#Made in India: Go Kolhapuri

Sriya Chakravarti | Posted 12.30.2014 | Style
Sriya Chakravarti

The Kolhapuris are comfortable, stylish and quite durable and are available in a variety of designs, patterns and colors. They can be easily used for any occasion, and can cater to a large genre of audience. Almost every age group can find something that may strike their fancy.

Retail Chatter #8

June Haynes | Posted 12.29.2014 | Style
June Haynes

Is everyone spending the $895 price tag for sneakers with the Chanel label, or $975 for the Givenchy sweat pants to hit the gym, or simply has this new casual become the lifestyle of the fashionistas?

Become a Millionaire, Start Skateboarding

Kai Sato | Posted 10.14.2014 | Sports
Kai Sato

Skateboarding isn't a new phenomena but thanks in large part to SLS, it's becoming much more lucrative. There are four events on the 2014 SLS tour, and each one pays at least $100,000 in 1st place prize money, with the total series purse exceeding $1 million.

Now, This Is Cardio Like You've Never Seen It

The Huffington Post | Emily Thomas | Posted 08.13.2014 | Women

They say running releases endorphins. Now it's helping one woman release her (dirty) creative side. A clever jogger who was tired of her normally m...

Rebranding? Be Like Blue Ribbon Sports (Nike)

George Bradt | Posted 09.22.2014 | Business
George Bradt

The only constant is change. If you're not moving forward, you're falling behind. This is why you need to evolve your brand on a constant basis and even rebrand when warranted.

This Is How You Can Rock Summer's Hottest Sneakers

The Huffington Post | Chanel Parks | Posted 07.21.2014 | Style

It seems like every time we turn around, there's a new design collaboration that we can't wait to get our hands on. And there's pretty much nothing th...

Indiana University Introduces Student-Athlete Bill of Rights

Robby Benson | Posted 09.13.2014 | Sports
Robby Benson

Lost in the shadows of towering headlines about LeBron's return home, the World Cup, and the All-Star Game, there is a headline not nearly as sexy, that will change the landscape for all student athletes across our nation.

How the Human Voice Is Traversing Society's Wellness-Tech Frontier

Yuval Mor | Posted 09.09.2014 | Technology
Yuval Mor

A recent study by IDC, reveals that in the year 2018, the wearable technology market will see about 111.9 million wearables being used around the globe.

Brands Give Their All for the 2014 World Cup

Jose Costa | Posted 08.24.2014 | Business
Jose Costa

As we find ourselves in the middle of global World Cup fever, I can't wait to see what brands have in store to continue to engage consumers, and what country will take home the cup.

A Year Out of the Closet

Anthony Nicodemo | Posted 08.20.2014 | Gay Voices
Anthony Nicodemo

A year ago, I nervously boarded a flight from Kennedy airport in New York to Portland, Oregon. I would be attending the LGBT Sports Coalition's Summit hosted by Nike. Over 50 leaders in the LGBT sports world would embrace me and change my life forever.

Taking the LGBT Sports Movement to the Next Level

Avery Stone | Posted 08.17.2014 | Gay Voices
Avery Stone

After leaving this latest LGBT Sports Summit -- and ruminating on the movement's progress -- I cannot help but consider the next level. We need to take what we've learned and go big or go home. Here are my top three takeaways.

These Nike Yoga Pants Have Us Saying WTF

The Huffington Post | HuffPost Style | Posted 06.13.2014 | Style

Even speaking the words "yoga pants" can spark a variety of conversations that go from loving them to hating their existence. Workout pants are no str...

The Faithful Shopper: Fit for Summer

Faith Hope Consolo | Posted 07.13.2014 | New York
Faith Hope Consolo

Memorial Day is coming soon, and that means it's well past time to get yourself in shape for the beach! Work out at a gym or at home, then get a massa...

Nike Fuel Is Dead: Are Fitness Tracking Wristbands a Fad?

Shelly Palmer | Posted 07.05.2014 | Technology
Shelly Palmer

Are fitness-tracking wristbands a fad? Probably, but the quantified self movement (of which fitness-tracking wristbands are only one small part) is going to be here for a good long while. So get ready... this is just the beginning.