Facebook hacking is out of control. If user privacy and security is not strengthened, then Facebook should issue a bold warning on every page -- just like the cigarette companies do. "Warning! Facebook is not a secure site.
Since Japan lowered its rate last April, our corporate tax rate has been the highest in the world. There is no disagreement in Washington, believe it or not, that a 35% rate is too high. What complicates things is that very few if any corporations actually pay that rate.
Shoppers at a growing group of clothing companies can now not only buy recycled items or see a portion of sales go to nonprofits, but partner with brands that give them a more active role in giving back.
Don't hop around to whatever band or musician is on the top of the Billboard chart just because that is where the conversation seems to be going. Focus on treating your brand like a person, a person who genuinely loves music and discovers new music the way a true fan does.
Sustainability is a pillar of the 2012 hipster platform, and yet during SXSW thousands of lone star cans go unrecycled, reams of unnecessary marketing materials are printed, cigarettes litter the streets and general excess is celebrated. If SXSW wants to be a mature adult it needs to go green.
We in the activist community can spend weeks tearing down Invisible Children's effort. Or, we can choose to accept the new reality of the Attention Economy and get to work. Goldhaber forecasts in his paper, "If you have enough attention, you can get anything you want." What do you want?
If better working conditions, sustainable production, or ethical supply chains are ways in which a brand can enhance its reputation, appeal and value, then doing good globally can be good for business.