If better working conditions, sustainable production, or ethical supply chains are ways in which a brand can enhance its reputation, appeal and value, then doing good globally can be good for business.
By making domestic renewables part of their energy portfolio, American companies help stabilize their marginal costs of energy which is good for their bottom line, for the economy, and for American jobs.
China will not easily capture hearts and minds. They will be an economic superpower only. The Chinese are ethnocentric and in large ways and small, an instinct to narrowly defend interests can be off putting.
While co-hosting the Opportunity Green conference held at Los Angeles Center Studios downtown, I couldn't help but think of the Red Hot Chili Peppers I listened to the closing keynote by NIKE VP of Sustainable Business and Innovation, Hannah Jones.