Its management is sending mixed messages to the industry. And following a second holiday season of abysmal sales, a generation of young gamers is aging out of the market with no emotional attachment to Mario.
Playing a video game with your kids might seem like the height of parental surrender, the cognitive equivalent of stopping at the drive-through window to pick up dinner: it's easy for you, and you know the kids won't object. But for me, there's a method to the madness.
Nowadays, offices are not the same rooms they were even just ten years ago. We live by laptop, cell phones and Red Bull. We are "on" more hours of the day but with less stuff. Besides, he's a host of a VH1 show, not a corporate exec on Wall Street.