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Noble Sales Purpose

The Big Mistake People Make About Noble Purpose

Lisa Earle McLeod | Posted 08.31.2014 | Business
Lisa Earle McLeod

Businesses with a Noble Purpose don't merely do good outside their business; their whole business model is based on adding value to their customers.

How Biz Blab and Manipulation Erode the Nobility of Sales

Lisa Earle McLeod | Posted 07.08.2013 | Business
Lisa Earle McLeod

What does the phrase "state of the art" mean to you? How about "third generation?" Does that get you jazzed? Probably not. Yet this is the kind of meaningless language that fills most business presentations.

What Papa John's CEO Should Be Saying (If He Cares About Sales)

Lisa Earle McLeod | Posted 01.20.2013 | Business
Lisa Earle McLeod

How can I say this tactfully, John? You're blowing it! You're eroding your brand, you're destroying employee morale and you've enraged half your customer base. I am neither agreeing nor disagreeing with your political position. I'm speaking to you as a businessperson.