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Non Profit Marketing

Video Marketing Is King: Oops, I Meant Content!

Diane Primo | Posted 09.09.2015 | Business
Diane Primo

With 85 percent of Americans online, content is king today for marketers -- to build brands, demonstrate expertise and sell product. And no strategy may be more effective -- or "kingly" -- than video content and video marketing

3 Things Louis C.K. Can Teach Nonprofits & Changemakers About Living Your Brand Online

Pauline Zalkin | Posted 05.28.2014 | Impact
Pauline Zalkin

What makes Louis C.K. stand out from the pack of other celebrities and pundits sounding off in my inbox? And what can nonprofits learn from that?

Nonprofits Should Take a Page From This Survival Guide

Joe Waters | Posted 03.26.2013 | Impact
Joe Waters

Instant gratification is important for nonprofits too when do-gooders are searching for that local charity to give a holiday or year-end gift to. But like Green Apple bookstore, you need position yourself for success. If you're not top of mind, they'll skip over you.