It's a question that any "blue chip" company has to be ready to respond "yes" to in order to ensure continued growth. So if being innovative is viewed as being critical to a for-profit company's success, why wouldn't such a standard also apply to nonprofits?
A secretive, conservative nonprofit tied to billionaire brothers Charles and David Koch has commenced a media attack against Rep. Collin Peterson, the 12-term Minnesota Democrat already been marked by national Republicans for defeat in 2014.
If you natural tendency is to scare people into doing what you want them to do, then you may actually accomplish the opposite. People are more likely to volunteer their time when they feel it is their choice to do so and that their efforts are appreciated.