iOS app Android app

Nonprofit Websites

29 Ways to Get More From Your Nonprofit Website's Landing Pages

John Haydon | Posted 10.31.2011 | Impact
John Haydon

Write copy in second person narrative. The word "you" directly addresses the reader, and makes the landing page 100 percent about them.

What Bottle Rockets and Content Writers Have in Common

George Weiner | Posted 09.04.2011 | Impact
George Weiner

Without a web style guide, content writers will act like bottle rockets and spin in their own directions, creating different standards. After each content writer, volunteer or intern has done this about 50 times on the site -- you have a fireworks show!