For several years now, January 1st not only means the beginning of the New Year, but also an opportunity to look at trends in year-end fundraising emails from nonprofit organizations. Back in 2011, I started collecting all the emails that nonprofits sent me during the month of December and reviewed what was in my inbox.
While this shift from "corporate giving" to "corporate partnership" requires sharper stewardship by development officers, it is a win-win for both parties. Developing a mutually beneficial partnership can advance a company's objectives while yielding a strong and enduring supporter for the nonprofit.
Kelly and I embarked on our first endeavor in early November, partnering with Musana Community Development Center in Iganga, Uganda. Our goal was to introduce new designs that utilize local resources and create products that would provide a greater profit margin that would, in turn, create more jobs locally.