We're familiar with the online tracking tools consumers seem to have no concerns with: cookies, profiles and other online tools that identify our shopping habits. It's the speed that this information is available that is striking.
Last week, during NYFW when most of the mainstream media and high-end, luxury fashion brands obsessed over who's who in the front rows of those runway shows, there was something far more creative going on at Pier 94.
Here I was. ME. Jon Savitt. Self-proclaimed male model and THE Nordstrom (Facebook account). Was I nervous? Sure. Did I contemplate deleting my Facebook forever and moving to a small unpopulated island where I wouldn't have to look at a single piece of clothing again? Of course.
Fortunately (and unfortunately) many people that start and run a business often don't know the problems and difficulties they are likely to face. Why do I say fortunately? If they knew about all these problems, they probably would not start the business in the first place.
Certainly, there is a strong economic argument to be made for treating employees better. Frederick F. Reichheld's 2001 study The Loyalty Effect proved that customers are loyal not so much to a store as to its employees.
It turns out that Anthropologie is a dog-friendly store! Which got me thinking, what other stores also welcome canine shoppers? So here it is: the ultimate list of national stores that are dog friendly.
If you build it, they will come. Residents of the burgeoning Midtown neighborhood of Manhattan along 57th Street and the masses of professionals that work in the area will soon have tons of new luxury shopping just steps from their doors.
In the copy, Patagonia basically cops a plea and admits that even with its sustainable practices in place, the carbon footprint of the garment depicted in the ad is much higher than anyone would think.
It was strange to think back on being that young sales girl, who never considered she might one day be a customer of the store's special service, but the relief it might still be in place was beyond comforting.