One of the biggest challenges not-for-profits face in gaining support is the simple fact that no one cares what they do until they know why it matters. It's pretty much a take off on the old cliché: No one cares what you know until they know how much you care.
Brooks Gabel realized that people who were coming out needed someone to talk to -- and not only that, they needed someone to speak with who had gone through the process themselves. This realization set Gabel on a journey that leads to his website, justlikeyou.org, going live.
It has struck me recently that people who ascend to high government positions -- as mayors, governors or even presidents -- could do worse than to learn from arts leaders and other not-for-profit executives about creating loyal families of supporters.