Obama 30 Minute Ad

The Obamercial: Half Campaign Ad, Half "60 Minutes"

Huffington Post | Rachel Sklar | Posted 05.25.2011

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Here Obama was the storyteller, the narrator presenting the facts about the struggles afflicting real American families — recounted in his own familiar voice. That rang real and authentic, and drove home that Obama is a leader who listens.

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Barack Obama Dominated the Medium and the Message

Christine Pelosi | Posted 05.25.2011

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Christine Pelosi

For the first time since the 24-hour media cycle sensationalized the race for the White House, a candidate for president cut through the clutter and reclaimed his -- and our -- national purpose.

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Obama 'Ad' Showcased Protagonist Turned Narrator

Jeffrey Feldman | Posted 05.25.2011

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Jeffrey Feldman

What was billed as Obama's 'ad' or 'infomercial,' was in fact a short documentary about the struggle to achieve the American dream. It was brilliant political theater.

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Packaged Goods

Daniel Menaker | Posted 05.25.2011

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Daniel Menaker

Barack Obama's infomercial -- fairly long on the mercial and comparatively short on the info, or at least on new info -- was moving and effective. It was also slick and sleek, like its protagonist.

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Five Reasons Why the Obama Infomercial was Worth the Cost

Leah McElrath Renna | Posted 05.25.2011

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Leah McElrath Renna

The Obama infomercial was a risk -- but the piece will likely go down in history as yet another way the Obama campaign has forever changed the face of political campaigning through its creative use of media.

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Obama Infomercial (VIDEO)

Huffington Post | Nicholas Graham | Posted 05.25.2011

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Barack Obama's half-hour commercial/mini-documentary aired on Wednesday evening. Watch the full video below. Following the produced segment, viewer...

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