I'm going negative. I didn't want to do it -- no one ever wants to do it -- but it has to be done. I owe it to myself, my supporters and to America. Plus going negative works. Republicans and Democrats spent $6 billion on the 2012 elections, and almost all of it was negative.
In April, Obama's numbers returned to a normal level, after experiencing a very short post-election "honeymoon period" with the public which bounced his numbers up to a peak, and then bounced them right back down again.