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Obama Money Merchandise

Obama Campaign Rewrites Fundraising Rules by Selling Merchandise

Off The Bus | Posted 05.25.2011 | Home
Off The Bus

One under-reported aspect of the Obama campaign's fundraising prowess is its strategy to charge most of its supporters for campaign paraphernalia. The strategy -- both innovative and controversial -- is a boon to the campaign, raising the number of low-dollar donors and motivating supporters to volunteer more often.