Done well, digital diplomacy ought to be the use of technology to deliver soft power and public policy messages, alongside the ability to engage with wider audiences of both state and non-state actors and use that feedback loop to understand more and to deliver better policy.
Deciding to "go rogue," as the pope jauntily put it, Benedict shut the door of his office and began communicating with his flock (and anyone else who's following him). Below is a partial inaugural Twitter feed from His Holiness.
"Four more years." Three simple words that could have been written by any Democratic supporter on Tuesday night but in this case they came from the President of the United States himself to announce his second term.