For people, ideas matter. If, based on what they assume is sound science, people believe that eating X or Y or Z is healthful, that belief is very likely to influence their behavior. So it's important that the science shaping that behavior is accurate. That's what NuSI is going to tackle.
The food and beverage industry has been relentless in Washington lately, more than doubling their spending in Washington during the past three years, completely outpacing public interest groups looking out for children's health.
As difficult as it is to accept, this obesity epidemic requiring a national conversation has to be done person by person by person, with as much collective compassion, creativity, insight and patience as humanly possible.
We now must act boldly to combat the obesity epidemic. There are many opportunities across the lifespan, but it will require a shift in social norms and an unprecedented social movement for obesity prevention.