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The Science of Personalization: A Voice, Not an Echo

Michael D. Shaw | Posted 05.25.2016 | Business
Michael D. Shaw

With the advent of pop psychology, authors such as Vance Packard and Wilson Bryan Keymade people realize that there is plenty of stuff going on beneath the surface in advertising and marketing. Whenever big bucks are involved, you can be sure that science, in one form or another, will be brought to bear.

Ethical Bribes: Let me overwhelm you so you'll buy my $15 book

Arielle Ford | Posted 05.25.2011 | Books
Arielle Ford

One of the most current popular methods of launching books is via a bestseller campaign. This infomercial-type selling strategy, while effective for some authors, still gives me a sinking feeling.