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The Changing Face of the Mad Men

Jennifer Risi | Posted 09.21.2016 | Media
Jennifer Risi

Marketers want their agency partners to accelerate diversity efforts. And their reasons go well beyond optics and political correctness This week, k...

(VIDEO) One-to-One Communication At Scale Is Still in Early Days: Ogilvy's Lazarus

Andy Plesser | Posted 10.19.2016 | Media
Andy Plesser

Ogilvy & Mather's Shelly Lazarus found her path to the ad industry by accident. She had accepted a ride from someone she knew from college to New Y...

(VIDEO) Ogilvy's Shelly Lazarus on Long-Term Career Success

Andy Plesser | Posted 05.30.2015 | Business
Andy Plesser

When advertising veteran Shelly Lazarus began her career more then 40 years ago, marketers dreamed then about truly being able to communicate one to o...

Mattel Needs to Redefine Its Business; So Don't Hire a Toy Chief Executive

Gene Del Vecchio | Posted 04.01.2015 | Business
Gene Del Vecchio

Mattel has plenty of stellar executives. But as the company searches for its new leader from outside or within its walls, it needs to select the one who has entertainment, franchise development, and storytelling expertise in his or her DNA, and who can infuse the same at all levels and in all discussions.

Evil in the Database of the Beholder

David Sable | Posted 07.18.2014 | Business
David Sable

"Advertising is only evil when it advertises evil things." So said the legendary David Ogilvy many years ago. But that was before the advent of ...

Condom Ads Show Couples Literally Sealed Together (NSFW)

The Huffington Post | Drew Guarini | Posted 05.04.2014 | Business

Ever been so in love you feel like you and your significant other are one? That's the theme behind a series of ads for Japanese sex shop Condomani...

A Love Letter to Shelly Lazarus

Liz Olson | Posted 06.29.2013 | Business
Liz Olson

Today, seven industry stand-outs will be inducted into the Advertising Hall of Fame. Of those seven, six are men. Only one is a woman: Shelly Lazarus.

Ron Dicker

A New Crop Of Filmmakers On Madison Avenue | Ron Dicker | Posted 07.12.2012 | Business

Imagine if the ad men from the "Mad Men" era were to put down their drinks and make documentaries. That probably wouldn't have happened back in the da...

The Best Of SXSW Interactive, Illustrated

Posted 03.19.2012 | Home

Austin's South By Southwest festival is known for the massive chaos that is the music industry taking over the city, but it's also gaining wide recogn...

Recycling a Front Group to Cheat Us Out of Benefits

Wendell Potter | Posted 01.23.2014 | Politics
Wendell Potter

The insurance industry last month brought the Health Benefits Coalition out of storage. It is now the Essential Health Benefits Coalition, and its goal is to allow insurers and employers to continue selling policies that are swelling the ranks of the underinsured.

7 Young Latinos In Online Media To Watch In 2012

Pablo Manriquez | Posted 01.07.2012 | Latino Voices
Pablo Manriquez

In 2008, Latino talent in online media was hard to find. Fast-forward three years and Latinos are finally making a mark in the online media landscape.

Saki Knafo

Dove Ad Casts Spotlight On Madison Avenue Racism | Saki Knafo | Posted 07.25.2011 | Business

When people ask Eugene Morris why he left a virtually all-white advertising firm in the early 1970s for an African-American one, he tells them about t...

Yahoo! Tracks Internet Ads Using Biometrics

Mike Smith | Posted 07.09.2011 | Media
Mike Smith

The body and brain don't lie. Perhaps it is time for media companies and for political pollsters or Washington public affairs firms to use biometrics and neuroscience?

Ogilvy Mather Chairman Sees Uptick in Ad Spending

Andy Plesser | Posted 06.04.2013 | Media
Andy Plesser

Marketers are ready to spend money in 2011, buoyed by the economic turnaround that's finally reaching the advertising business, said Shelly Lazarus in...