The moral of this story can be summed up in a very well-known sales phrase: Buyer Beware. While it is new and possibly a good communication vehicle for business success..make sure it will create the success you desire and not just become another item on the Marketing To-Do List.
A federal media shield bill is moving to the Senate floor and neither political party is happy. Conservative hawks are calling it another White House distraction from a failed foreign policy. Free speech advocates decry the government licensing of journalists.
There seems to be an inverse relationship between Hollywood and the general economy. According to the National Association of Theatre Owners during six of the past eight recessions in the U.S., box office and admissions sales increased.
In the ever-expanding and fast-paced new media world, issues appear to be more about context and less about content. The posts often appear short sighted, and lack substance but they reach a wide audience nevertheless.
Rosen offers 10 pieces of advice to the incoming class of journalists to help them "break free" from the last media interval. It is advice that with a little work and some license we can make work equally for advertisers.
Here we try to peel back a little of the mystery of high IQ and compulsive entrepreneurship as we talk about whether new media startups like Fwix will help traditional media -- or "fwix" it like a veterinarian.
Mobile technology, while still in its infancy, has gone from simply distributing horoscopes and ring tones to helping political and social justice movements quickly alert and even engage millions of people.