WATCH: Fabio Is The New Old Spice Guy?
It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...
It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...
Jeremy Bost | Posted 08.26.2011
Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.
Posted 12.08.2011
The Cannes Lions International Festival of Creativity is taking place this week, celebrating the best and brightest minds of the advertising industry ...
Jeff Sweat | Posted 05.25.2011
The advertising world obsesses about what makes things go viral, so when a true viral hit like Old Spice Guy happens, everyone's going to try to deconstruct it. But it takes more than a checklist to create a viral hit.
adweek.com | Posted 05.25.2011
"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...
DailyFinance | BRUCE WATSON | Posted 05.25.2011
What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...
Rachel Farris | Posted 05.25.2011
The Old Spice Superbowl commercial titled "The Man Your Man Could Smell Like," was a fast-paced, witty and steamy thirty-second spot that engaged both male and female viewers.
Posted 05.25.2011
By Dan Sewell, Associated Press CINCINNATI — The Old Spice man on a horse is back, and this time he's on a motorcycle – still shirtless an...
Posted 05.25.2011
Look at this kid. Now back to the original ad. Now back to this kid. This is the boy your man could smell like. And he's faithfully recreated the grea...
Posted 05.25.2011
Old Spice's "The Man Your Man Could Smell Like" ad was a surprise hit from Super Bowl XLIV. It has been viewed more than 6.2 million times on YouTube,...
Posted 05.25.2011
Old Spice has released a series of "manmercials" to promote its beauty products and we have to admit they're pretty funny. Below you'll find our favor...
The Huffington Post | Christine Friar | Posted 09.20.2011