Old Spice Ad

WATCH: Fabio Is The New Old Spice Guy?

The Huffington Post | Christine Friar | Posted 09.20.2011

It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...

Cannes Lions 2011: It's Not Your Brand Anymore

Jeremy Bost | Posted 08.26.2011

Jeremy Bost

Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.

Cannes IAF: Top Winners In Film Since 2000

Posted 12.08.2011

The Cannes Lions International Festival of Creativity is taking place this week, celebrating the best and brightest minds of the advertising industry ...

Why Your Social Media Campaign Is Not the Next Old Spice Guy

Jeff Sweat | Posted 05.25.2011

Jeff Sweat

The advertising world obsesses about what makes things go viral, so when a true viral hit like Old Spice Guy happens, everyone's going to try to deconstruct it. But it takes more than a checklist to create a viral hit.

Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month

adweek.com | Posted 05.25.2011

"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...

Old Spice Viral Ads, Through The Ages

DailyFinance | BRUCE WATSON | Posted 05.25.2011

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...

What Political Campaigns and Candidates Can Learn From the Old Spice Campaign

Rachel Farris | Posted 05.25.2011

Rachel Farris

The Old Spice Superbowl commercial titled "The Man Your Man Could Smell Like," was a fast-paced, witty and steamy thirty-second spot that engaged both male and female viewers.

Old Spice Pitchman Now On Motorcycle (VIDEO)

Posted 05.25.2011

By Dan Sewell, Associated Press CINCINNATI — The Old Spice man on a horse is back, and this time he's on a motorcycle – still shirtless an...

Awesome Kid Perfectly Recreates Old Spice Commercial (VIDEO)

Posted 05.25.2011

Look at this kid. Now back to the original ad. Now back to this kid. This is the boy your man could smell like. And he's faithfully recreated the grea...

Caron Butler Makes An Old Spice Ad (VIDEO)

Posted 05.25.2011

Old Spice's "The Man Your Man Could Smell Like" ad was a surprise hit from Super Bowl XLIV. It has been viewed more than 6.2 million times on YouTube,...

Old Spice's Amusing Ad: 'The Man Your Man Could Smell Like' (VIDEO)

Posted 05.25.2011

Old Spice has released a series of "manmercials" to promote its beauty products and we have to admit they're pretty funny. Below you'll find our favor...