WATCH: Fabio Is The New Old Spice Guy?
It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...
It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...
Posted 09.13.2011
With the announcement of the 2011 Emmy nominations, we found one category where the competition is extreme -- literally. From hugging a polar bear to ...
Posted 05.25.2011
One of our favorite childhood shows and one of our favorite memes of all time have collided in one epic video that is bound to go viral. Watch Grover ...
adweek.com | Posted 05.25.2011
"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...
DailyFinance | BRUCE WATSON | Posted 05.25.2011
What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...
Rachel Farris | Posted 05.25.2011
The Old Spice Superbowl commercial titled "The Man Your Man Could Smell Like," was a fast-paced, witty and steamy thirty-second spot that engaged both male and female viewers.
Posted 05.25.2011
Turns out even the Old Spice guy is a bandwagon Blackhawks fan. The suave, super-handsome "Man Your Man Could Smell Like" made his debut in this year...
mashable.com | About 2 Hours Ago Samuel Axon 14 | Posted 05.25.2011
The Old Spice guy just took his YouTube campaign to a whole new level by proposing to a woman on behalf of one of his Twitter followers. The fan tweet...
Posted 05.25.2011
By Dan Sewell, Associated Press CINCINNATI — The Old Spice man on a horse is back, and this time he's on a motorcycle – still shirtless an...
Posted 05.25.2011
Look at this kid. Now back to the original ad. Now back to this kid. This is the boy your man could smell like. And he's faithfully recreated the grea...
The Huffington Post | Christine Friar | Posted 09.20.2011