'Dr. Schnoz' Is Back (VIDEO)
Michael Salzhauer, the Miami cosmetic surgeon who caused a stir with his so-called "Jewcan Sam" video to promote nose jobs, is back with another viral...
Michael Salzhauer, the Miami cosmetic surgeon who caused a stir with his so-called "Jewcan Sam" video to promote nose jobs, is back with another viral...
Posted 11.29.2011
Isaiah Mustafa aka The Old Spice Guy is smelling a bit bland this morning after an E! News segment he taped last night. While promoting his guest s...
Ramya Raghavan | Posted 11.14.2011
Billions of eyeballs are right now looking for the most compelling video to watch -- make sure it's yours, and not your opponent's, that shapes your campaign.
Posted 09.24.2011
Well, it's official. The duel is on. It seems Isaiah Mustafa found some time after solving the NFL lockout debacle to release a video officially a...
The Huffington Post | Christine Friar | Posted 09.24.2011
As we reported last week, Old Spice is replacing Isaiah Mustafa with Italian model Fabio in their Old Spice Guy viral ads. According to our poll, a wh...
The Huffington Post | Christine Friar | Posted 09.20.2011
It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...
Posted 09.13.2011
With the announcement of the 2011 Emmy nominations, we found one category where the competition is extreme -- literally. From hugging a polar bear to ...
Jeremy Bost | Posted 08.26.2011
Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.
E! Online | Posted 05.25.2011
The Old Spice Man is still on the market, ladies. Despite reports that he's romancing Kathy Griffin, Isaiah Mustafa says he's totally single. ...
popeater.com | Posted 05.25.2011
Move over, Levi Johnston! Kathy Griffin has a new man in her life, and this time, it's the real deal! UsMagazine.com reports that the 'My Life on t...
The Huffington Post/AP | Posted 05.25.2011
CINCINNATI (AP) -- Last year's advertising sensation will soon make its 2011 debut, as Old Spice's suave, shirtless star returns in round three of his...
The Huffington Post | Dean Praetorius | Posted 05.25.2011
He's back. Isaiah Mustafa's here again to tell the world about the wonderful world of Old Spice, and "the man your man could smell like." Mustafa a...
hollywoodlife.com | Posted 05.25.2011
Party of Five and Scream actress Neve Campbell, 37, recently announced her divorce from actor John Light, and she has since been spotted out and about...
Jeff Sweat | Posted 05.25.2011
The advertising world obsesses about what makes things go viral, so when a true viral hit like Old Spice Guy happens, everyone's going to try to deconstruct it. But it takes more than a checklist to create a viral hit.
Posted 05.25.2011
One of our favorite childhood shows and one of our favorite memes of all time have collided in one epic video that is bound to go viral. Watch Grover ...
Posted 05.25.2011
Isaiah Mustafa took the Internet by storm in his hilariously viral Old Spice commercials, but memes, like all good things, must come to an end. But wa...
Nathan Bransford | Posted 05.25.2011
Do You Suffer From One of These Writing Maladies? There are pernicious writerly germs out there infecting pages all around the world. Left uncured th...
adweek.com | Posted 05.25.2011
"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...
DailyFinance | BRUCE WATSON | Posted 05.25.2011
What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...
Posted 05.25.2011
The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and ...
Posted 05.25.2011
"Old Spice Guy" Isaiah Mustafa was recently fielding questions and he answered a query from the folks at "Good Morning America," about what Obama shou...
mashable.com | About 2 Hours Ago Samuel Axon 14 | Posted 05.25.2011
The Old Spice guy just took his YouTube campaign to a whole new level by proposing to a woman on behalf of one of his Twitter followers. The fan tweet...
Posted 05.25.2011
Old Spice's excellent viral marketing campaign has swept the web over the past couple of days, as the "Old Spice Guy," Isaiah Mustafa, has been busily...
Posted 05.25.2011
Unless you've been avoiding both TV and the Internet for the last few months, you've undoubtedly seen Old Spice's hilariously viral commercials featur...
The Huffington Post | Ron Dicker | Posted 04.30.2012