Old Spice Guy

'Dr. Schnoz' Is Back (VIDEO)

The Huffington Post | Ron Dicker | Posted 04.30.2012

Michael Salzhauer, the Miami cosmetic surgeon who caused a stir with his so-called "Jewcan Sam" video to promote nose jobs, is back with another viral...

Say What?: The Old Spice Guy Wants A Woman (And Kids) With 'Good Hair'

Posted 11.29.2011

Isaiah Mustafa aka The Old Spice Guy is smelling a bit bland this morning after an E! News segment he taped last night. While promoting his guest s...

Lessons for Politicians From YouTube's Viral Stars (or, What Candidates Can Learn From the Old Spice Guy)

Ramya Raghavan | Posted 11.14.2011

Ramya Raghavan

Billions of eyeballs are right now looking for the most compelling video to watch -- make sure it's yours, and not your opponent's, that shapes your campaign.

Isaiah Mustafa To Fabio: 'It's On'

Posted 09.24.2011

Well, it's official. The duel is on. It seems Isaiah Mustafa found some time after solving the NFL lockout debacle to release a video officially a...

WATCH: Fabio Challenges Isaiah Mustafa To A Duel

The Huffington Post | Christine Friar | Posted 09.24.2011

As we reported last week, Old Spice is replacing Isaiah Mustafa with Italian model Fabio in their Old Spice Guy viral ads. According to our poll, a wh...

WATCH: Fabio Is The New Old Spice Guy?

The Huffington Post | Christine Friar | Posted 09.20.2011

It looks like Isaiah Mustafa, our beloved Old Spice Guy, may be stepping aside and letting someone else drive the deodorant's crazy viral marketing ca...

2011 Emmy Nominated Commercials

Posted 09.13.2011

With the announcement of the 2011 Emmy nominations, we found one category where the competition is extreme -- literally. From hugging a polar bear to ...

Cannes Lions 2011: It's Not Your Brand Anymore

Jeremy Bost | Posted 08.26.2011

Jeremy Bost

Wieden+Kennedy have lived on the stage this week picking up awards for Old Spice. However, while the original TV ads were fun, it was the later YouTube-only "Responses" element that lifted the campaign from good to great.

Old Spice Guy Denies Dating Kathy Griffin

E! Online | Posted 05.25.2011

The Old Spice Man is still on the market, ladies. Despite reports that he's romancing Kathy Griffin, Isaiah Mustafa says he's totally single. ...

Kathy Griffin, Old Spice Guy Isaiah Mustafa Dating: Report

popeater.com | Posted 05.25.2011

Move over, Levi Johnston! Kathy Griffin has a new man in her life, and this time, it's the real deal! UsMagazine.com reports that the 'My Life on t...

Old Spice Guy Round Three: 2011 Commercials Set To Begin

The Huffington Post/AP | Posted 05.25.2011

CINCINNATI (AP) -- Last year's advertising sensation will soon make its 2011 debut, as Old Spice's suave, shirtless star returns in round three of his...

Old Spice Guy Returns

The Huffington Post | Dean Praetorius | Posted 05.25.2011

He's back. Isaiah Mustafa's here again to tell the world about the wonderful world of Old Spice, and "the man your man could smell like." Mustafa a...

NEW COUPLE?

hollywoodlife.com | Posted 05.25.2011

Party of Five and Scream actress Neve Campbell, 37, recently announced her divorce from actor John Light, and she has since been spotted out and about...

Why Your Social Media Campaign Is Not the Next Old Spice Guy

Jeff Sweat | Posted 05.25.2011

Jeff Sweat

The advertising world obsesses about what makes things go viral, so when a true viral hit like Old Spice Guy happens, everyone's going to try to deconstruct it. But it takes more than a checklist to create a viral hit.

Smell Like A Monster: 'Sesame Street' Spoofs The Old Spice Guy (VIDEO)

Posted 05.25.2011

One of our favorite childhood shows and one of our favorite memes of all time have collided in one epic video that is bound to go viral. Watch Grover ...

Hey Old Spice Guy, Your Products Aren't Very Manly (Or Green!)

Grist | Posted 05.25.2011

...

Ray Lewis Rides Jet-Powered Raven In New Old Spice Ad (VIDEO)

Posted 05.25.2011

Isaiah Mustafa took the Internet by storm in his hilariously viral Old Spice commercials, but memes, like all good things, must come to an end. But wa...

Writer Wednesday: Do You Suffer From One of These Writing Viruses?

Nathan Bransford | Posted 05.25.2011

Nathan Bransford

Do You Suffer From One of These Writing Maladies? There are pernicious writerly germs out there infecting pages all around the world. Left uncured th...

Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month

adweek.com | Posted 05.25.2011

"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...

Old Spice Viral Ads, Through The Ages

DailyFinance | BRUCE WATSON | Posted 05.25.2011

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...

Old Spice Guy In College? WATCH 'The Man Your Grades Could Be Like' (VIDEO)

Posted 05.25.2011

The Harold B. Lee library at Brigham Young University is tapping into Old Spice's viral marketing campaign to promote, of all things, studying -- and ...

Old Spice Guy & Obama: Isaiah Mustafa Gives President Advice (VIDEO)

Posted 05.25.2011

"Old Spice Guy" Isaiah Mustafa was recently fielding questions and he answered a query from the folks at "Good Morning America," about what Obama shou...

WATCH: Viral Sensation 'Old Spice Guy' Proposes Marriage

mashable.com | About 2 Hours Ago Samuel Axon 14 | Posted 05.25.2011

The Old Spice guy just took his YouTube campaign to a whole new level by proposing to a woman on behalf of one of his Twitter followers. The fan tweet...

Old Spice Guy Defends Libraries (VIDEO)

Posted 05.25.2011

Old Spice's excellent viral marketing campaign has swept the web over the past couple of days, as the "Old Spice Guy," Isaiah Mustafa, has been busily...

Old Spice Guy Makes Hilarious Personalized Videos For Fans

Posted 05.25.2011

Unless you've been avoiding both TV and the Internet for the last few months, you've undoubtedly seen Old Spice's hilariously viral commercials featur...