Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month
"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...
"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...
Huffington Post | Craig Kanalley | Posted 05.25.2011
UPDATE: Alyssa Milano has told The Huffington Post that Old Spice responded to her video response and made an "extremely generous" donation to a Gulf-...
Posted 05.25.2011
Turns out even the Old Spice guy is a bandwagon Blackhawks fan. The suave, super-handsome "Man Your Man Could Smell Like" made his debut in this year...
adweek.com | Posted 05.25.2011