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Old Spice

From Old Spice to Levitra, Social Media Is the Place to Build Brands

Inder Sidhu | Posted 05.25.2011 | Business
Inder Sidhu

First it took phosphates out of detergents, now Proctor & Gamble is taking money out of soap operas.

Old Spice Finds the Funny

Posted 06.25.2011 | Women

Everybody's been telling me about the hilarious Old Spice campaign that's been burning up YouTube, so I finally took a look. Now I know what they're t...

Mid Term Election Anxiety & Halloween Politiku

Susanna Speier | Posted 05.25.2011 | Politics
Susanna Speier

Christine O'Donnell's "I am not a witch" ad inspired me to buy the witch wig that I ended up returning, unopened, the day before Halloween. After the Gawker story, I just wasn't in the mood to make fun of her anymore.

Why Did We Get Married?

Paul Bowers | Posted 05.25.2011 | College
Paul Bowers

I got married in college. That is to say, my wife and I are both undergraduates at the University of South Carolina. That is to say, we get a lot of raised eyebrows when we introduce ourselves to classmates.

The Next Rise of Silicon Valley or Why I Quit My Job to Solve Facebook's Death Problem

Rudy Adler | Posted 05.25.2011 | Technology
Rudy Adler

This year, 1.5 million Facebook users will pass away but their Facebook profiles will live on. This is a growing problem and people are naturally asking: can major social media sites handle their dead?

WATCH: Masculinity In Crisis!

Bryan Safi | Posted 05.25.2011 | Comedy
Bryan Safi

You know what's gay? Sissy commercials.

"30 Rock's" Powell Discusses Toofer's Future and Tweeting for Alyssa Milano's Affection

Jon Chattman | Posted 05.25.2011 | Entertainment
Jon Chattman

Each week, Keith Powell subtly chews scenes as anal retentive Harvard grad writer Toofer on the comedy juggernaut 30 Rock. While he's received kudos f...

Guys Gone Wild -- for Grooming Products

Kit Yarrow, Ph.D. | Posted 05.25.2011 | Style
Kit Yarrow, Ph.D.

Guys are so eager to smell like "the man your man could smell like" that for the first time in history they're spending more on personal care products than women.

Smells Like Success: Old Spice Sales Up 107 Percent In The Last Month | Posted 05.25.2011 | Business

"We had been talking to guys for 70 years," says James Moorhead, brand manager of Old Spice. "This campaign took a slightly different twist. We wanted...

Are Libraries The Next Big Thing?

NPR | Linda Holmes | Posted 12.08.2011 | Books

Call it a hunch, but it seems to me that the thing is in the air that happens right before something -- families with a million kids, cupcakes, weddin...

Top 5 Funniest Videos of the Week (via Gotcha Media)

Matt Wilstein | Posted 05.25.2011 | Comedy
Matt Wilstein

I spent the last ten days driving across the country, off the grid, disconnected, unable to watch anything online. Here are the top five funniest videos I missed while I was away.

Old Spice Viral Ads, Through The Ages

DailyFinance | BRUCE WATSON | Posted 05.25.2011 | Business

What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebook...

CRUSH: Facebook Nation

Nathan Havey | Posted 05.25.2011 | Technology
Nathan Havey

It's the return of CRUSH! After taking a short summer hiatus, we're back in action, crushing the week's social media news into a juicy 3 minutes or le...

What Political Campaigns and Candidates Can Learn From the Old Spice Campaign

Rachel Farris | Posted 05.25.2011 | Media
Rachel Farris

The Old Spice Superbowl commercial titled "The Man Your Man Could Smell Like," was a fast-paced, witty and steamy thirty-second spot that engaged both male and female viewers.

Alyssa Milano Old Spice Response: WATCH Her Issue Oil Spill Challenge (VIDEO)

Huffington Post | Craig Kanalley | Posted 05.25.2011 | Impact

UPDATE: Alyssa Milano has told The Huffington Post that Old Spice responded to her video response and made an "extremely generous" donation to a Gulf-...

WATCH: What The Old Spice Guy Would Do With The Stanley Cup

Posted 05.25.2011 | Chicago

Turns out even the Old Spice guy is a bandwagon Blackhawks fan. The suave, super-handsome "Man Your Man Could Smell Like" made his debut in this year...

Old Spice Guy & Obama: Isaiah Mustafa Gives President Advice (VIDEO)

Posted 05.25.2011 | Style

"Old Spice Guy" Isaiah Mustafa was recently fielding questions and he answered a query from the folks at "Good Morning America," about what Obama shou...

Old Spice Guy Defends Libraries (VIDEO)

Posted 05.25.2011 | Books

Old Spice's excellent viral marketing campaign has swept the web over the past couple of days, as the "Old Spice Guy," Isaiah Mustafa, has been busily...

Old Spice Pitchman Now On Motorcycle (VIDEO)

Posted 05.25.2011 | Media

By Dan Sewell, Associated Press CINCINNATI — The Old Spice man on a horse is back, and this time he's on a motorcycle – still shirtless and showin...

Caron Butler Makes An Old Spice Ad (VIDEO)

Posted 05.25.2011 | Sports

Old Spice's "The Man Your Man Could Smell Like" ad was a surprise hit from Super Bowl XLIV. It has been viewed more than 6.2 million times on YouTube,...

Old Spice's Amusing Ad: 'The Man Your Man Could Smell Like' (VIDEO)

Posted 05.25.2011 | Style

Old Spice has released a series of "manmercials" to promote its beauty products and we have to admit they're pretty funny. Below you'll find our favor...

Swagger; Or, is This Really What I Want My Football Team to Have?

Mark Axelrod | Posted 05.25.2011 | Entertainment
Mark Axelrod

"Swagger." It's a term that's come into some popularity in the past few years. Like the phrase "Red Zone." But the Red Zone is only a Red Zone for ...

Will Ferrell Pitches Old Spice And Beer For New Movie

Reuters | Gail Shiller | Posted 05.25.2011 | Entertainment

In a rare feat for film tie-in partners, Will Ferrell is starring in commercials for Old Spice and Bud Light as part of the advertisers' promotional d...