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Olympic Sponsors

Study Abroad at the Olympics?

Stacie Nevadomski Berdan | Posted 04.27.2014 | College
Stacie Nevadomski Berdan

Dr. Lisa Delpy Neirotti, associate professor of tourism and sport management at the GWU School of Business, has been leading groups of students to Olympic Games and World Cups since 1992. I asked her some questions about this business-related twist on study abroad while in Sochi.

The Olympics' Mixed Messaging on Health

Susan Blumenthal, M.D. | Posted 08.01.2012 | Healthy Living
Susan Blumenthal, M.D.

Advertising of unhealthy foods using the image of the Olympic Games pairs poor nutrition with an active lifestyle in the eyes of the consumer. For today's youth, this is a misleading message that the international community can ill-afford to convey.

The Real Olympic Winner

Reuters | Posted 09.28.2012 | Business

July 30 (Reuters) - General Electric Co sold about $100 million of lights, power supplies and medical devices for the London Olympic Games, less tha...

Should Junk Food Companies Be Sponsoring The Olympics?

Michael F. Jacobson | Posted 09.26.2012 | Healthy Living
Michael F. Jacobson

How ironic! The global event that showcases the fittest people on the planet is bankrolled -- to the tune of about $4 billion -- by companies whose foods undermine our health.

WATCH: Olympic Brands Race To Have Their Ads Go Viral

The Huffington Post | Ron Dicker | Posted 07.18.2012 | Business

On your mark ... get set ... go... viral! That's the concept behind a new cartoon Brand Tracker from Unruly Media that shows Olympic sponsors racin...

New Olympic Competition: Hacking the Olympics

Daniel Ben-Horin | Posted 07.03.2012 | Technology
Daniel Ben-Horin

The 2012 Olympics are going to get hacked. We're about to see what happens when an irresistible force -- angry teched-up people linked by social media -- collides with an immovable object -- the corporatized branding colossus known as the International Olympic Committee.

Sponsoring the Olympics Is Bad for Business

Sophie Richardson | Posted 05.25.2011 | Business
Sophie Richardson

The 12 biggest Olympics sponsors may soon learn that government-fanned waves of nationalism are bad for business. The sponsors are only shooting themselves in the foot -- and paying to do so!